Head of Brand Marketing, Medal.tv
$150-250k
+ Equity options
5 days a week in office
Social platform for short-form gaming video clips
Be an early applicant
Social platform for short-form gaming video clips
21-100 employees
Be an early applicant
$150-250k
+ Equity options
5 days a week in office
21-100 employees
Company mission
To connect people by creating memories while they are physically apart!
Role
Who you are
- Tasteful – You know how to appeal to our users, who are young and deep in gaming culture
- Visionary – You have a strong perspective on what Medal’s voice should be, and you can clearly articulate that vision alongside the brand that powers it
- Scrappy – This team is small today. We need to collect wins and prove its value before we scale it
- Gamer – You actively play games and deeply understand the ecosystem of at least one of Medal’s core games (Roblox, Minecraft, Fortnite, GTA, CS)
- You understand brand building – not just tactics, but the deeper "why" behind a brand’s existence. You get how to turn a brand into a culture
- NYC in-person – You are excited about working in-person in NYC 5 days a week
- Data-driven – You can measure campaign success and provide actionable insights
What the job involves
- We need someone with a strong perspective on Medal’s product, a clear vision for Medal’s voice, and the creative instincts to shape how we tell our story to gamers worldwide.
- We’re looking for someone obsessed with how brands create culture, how marketing campaigns break through, and how communities rally around a vision. Ideally but not required, we want someone who has built a marketing and brand function from 0 to 1 before
- Own the brand voice: Define what Medal stands for, and make sure everything we do reflects that
- Build, execute, and track results of creative marketing campaigns that resonate with gamers and drive growth
- Work hands-on with creative assets: videos, visuals, including content on socials
- Develop and manage a team: bring structure, track performance, and measure success when needed
- Engage with the gaming world: You should be engaging with players, especially Medal’s core communities (Roblox, Minecraft, Fortnite, GTA, CS)
Our take
Video games have become highly social experiences due to multiplayer gaming, eSports, and social media, spawning a huge market for audiences who enjoy watching gaming-related video content. Gamers commonly stream games and edit the footage to produce memes and engage with friends, but this requires many software tools and a separate platform on which to share experiences.
Medal.tv provides a social platform for gaming video clips, allowing users to record and edit footage, make gaming memes, and share content with friends within the same software. The platform collects in-game data to mitigate cheating and cyberbullying and integrates directly into any Windows or Android game.
Whilst the company will face great competition from platform giants such as Youtube, TikTok, and Twitch, Medal.tv shows the potential to stand out by being specifically designed for gaming content. Furthermore, the platform’s accessible video capturing and editing interface keeps the end-to-end social gaming experience within the same platform, making it more convenient and immersive for gamers than on other platforms.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-21% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2024
$13m
LATE VC
Dec 2021
$45m
SERIES C
Total funding: $85.4m
Company HQ
Naarden, Netherlands
Leadership
Pim de Witte
(Co-Founder & CEO)Co-founder and CEO of Highlight. Experience as Founder, CEO & CTO of Soulsplit from 2009 to 2014. Software Engineer and Product Manager for Médecins Sans Frontières (MSF) from 2014 to 2017.
Joshua Lipson
(Co-Founder & Chief Architect)Co-founder and Chief Architect at Highlight. Full Stack Developer and CTO of Soulsplit from 2013 to 2015.
Iggy Harmsen
(Co-Founder & Product Design)Worked in CS & Marketing for Soulsplit from 2012 to 2015.
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