Senior Marketing Planning & Performance Analysis Manager, Brex
$134-168k
All-in-one finance for business
Open for applications
All-in-one finance for business
1001+ employees
Open for applications
$134-168k
1001+ employees
Company mission
To empower employees anywhere to make better financial decisions.
Role
Who you are
- Candidates should have 5+ years of experience with Marketing channel and campaign data, planning, modeling and forecasting.
- This person should also be seasoned with building marketing funnel and ABM models.
- 5+ years in a Marketing Analyst role
- Marketing data and analysis/planning experience and translation to insights for marketing planning and performance optimization is a MUST
- Strategic marketing experience - experience leading or supporting marketing planning cycles, building plans, communicating impact at the leadership level, preferred
- Experience with marketing channel mix analysis and planning, understanding and translating key metrics for major digital and offline marketing channels required
- Experience with website analytics, understanding and translating key website metrics and events required
- Experience with using data to plan campaigns and forecast demand delivery required
- Experience with building marketing target models and forecasting demand required
- Experience with attribution models, working with multiple model types, analyzing and translating insights from multi-touch attribution data required
- Expert communication skills - ability to differentiate between ‘reporting the numbers’ and providing actionable insights; must be able to provide clear, actionable intelligence that can be easily digested and understood at the executive leadership level and actioned at the functional marketing team level
What the job involves
- The Brex Marketing team is looking for an experienced Marketing Analyst to own, analyze and translate our data into effective strategic plans, insights and recommendations.
- The Senior Planning & Performance Analyst will report into the Campaigns, Growth & Operations team, but will also partner with multiple marketing functions and channel owners to provide support with strategic analysis, forecasting, and insights for planning and performance optimization
- Building and own planning models for marketing funnel targets by sale type (new vs. expansion), by sales team/segment and by marketing channel
- Build and manage marketing funnel forecast models, provide regular forecast reporting/updates to marketing leadership, GTM leadership and executive leadership
- Own all Marketing Channel and Marketing Campaign Optimization Reporting & Analysis, with regular reporting and insights provided to marketing leadership and key cross-functional team leads
- Partner with Data Science to maintain and evolve attribution models - Ensuring all touchpoints, channels and campaigns are tracking accurately from all areas of the business; Owning the tracking/accuracy for all marketing channel and campaign attribution; Analyzing pipeline, bookings performance with different models to understand trends
- Building and managing web site performance reporting and analysis scorecards
- Building and managing MVT (multi-variant testing) reporting and analysis for Brex.com and other digital channels
- Own Brex.com performance reports and dashboards. Perform regular analysis and provide insights and recommendations to prioritize initiatives to improve website performance
- Partnering with the SEO team to build out more events, audiences and reporting in GA4
- Partnering with the Growth Marketing team to build deeper channel metric reports, dashboards and forecasting models
- Pipeline performance forecasting, trends, analysis, insights
- Marketing funnel and journey stages + scoring trends, analysis, insights
- Website performance trends, analysis, insights
- Brand media performance and impact trends, analysis, insights
- Digital ad channels performance trends, analysis, insights
- Events performance trends, analysis, insights
- Campaigns performance forecasting, trends, analysis, insights
- Marketing Budget/Spend forecasting trends, analysis
Our take
Brex started its life focused on providing credit cards aimed mainly at startups and SMBs, but has gradually evolved its model with the aim of serving as a one-stop finance shop for companies. With 1,000s of software integrations, Brex is the largest modern corporate card platform, helping businesses scale and fuel growth.
Brex has adapted to the changing market by expanding the size of the businesses it serves, now covering all companies from startups to enterprises. It's over 20,000 customers are based in 100+ countries, resulting in the company processing tens of billions of dollars in transactions.
The company has raised significant capital, most prominently a debt financing round of $260 million in 2024, and reached a valuation of $12.3 billion in 2022. With the landscape of companies clamoring to meet financial needs increasing by the day, Brex is well set to see continued growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Growing fast
"This is a rocket ship! I have been a part of several fast growing companies, but never this fast. Every month or so, there seems to be something new..."
Funding (last 2 of 8 rounds)
Oct 2021
$300m
SERIES D
Apr 2021
$425m
SERIES D
Total funding: $1.1bn
Company benefits
- Company equity
- Parental leave
- Health, dental & vision insurance
- Generous PTO if full-time + paid holidays
- Company-wide weeks off
- Remote-first team
- Company offsites
- Monthly remote stipend
- One-time office setup budget
Company values
- Dream Big - Every big win starts the same way: aiming higher than we think is possible and working backwards from there
- One Brex - We focus on what unites us
- Inspire Customer Love - When customers and those around us love what we do and advocate on our behalf, out potential is unbounded
- Ownership - We take our results personally, and we deliver at the highest standards, with integrity, despite the odds
- Growth mindset - We have the discipline to seek the truth, humility to know we can improve, and curiosity to learn
- Impatient optimism - The future will be great, and we want to get there fast. We move with urgency and a positive attitude
Company HQ
Nob Hill, San Francisco, CA
Articles
Leadership
Henrique Dubugras
(Co-CEO)After a degree at Stanford, Henrique worked as a Developer at Cronus Emulator, Ingresse, and Views for a combined 2 years. He founded Estudar nos EUA, EduqueMe, and Pagar.me before leveraging this startup experience to co-found Brex in March 2017.
Pedro Franceschi
(Co-CEO)After a degree at Stanford, Pedro worked as a Software Engineer before founding Pager.me, an online payments company. He left the company in 2017 to co-found Brex.
Salary benchmarks
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Diversity, Equity & Inclusion at Brex
Brandon Sidney (Manager, Culture Programs)
- Brex prides itself on creating a culture of inclusion that celebrates the diversity it naturally attracts. Rather than minimize our differences, we applaud them for the richness they add to our workforce and our ability to make informed decisions. Brex employees represent more than 40 nationalities and speak more than 30 languages, resulting in an elaborate backdrop against which individuals grow and thrive
- Relying on a range of talents, interests, perspectives, and backgrounds -- and united by a common mission -- employees are encouraged to reach across perceived boundaries to collaborate and solve complex problems. Brex’s success relies on the wide range of perspectives and ideas available to teams and decision-makers
- Featuring an intense customer focus and unrivaled global ambition, we created a culture where every voice has a platform, regardless of background or origin
- When we made the decision to embrace a “remote-first” culture, it gave us the opportunity to reimagine how we do things from the ground up, and that includes our approach to diversity. We are erasing the muscle memory of how a company traditionally operates. In its place, we’re building a culture of connection, inclusion, and transparency, where everyone is on an equal footing regardless of where they live
- Our company culture survey results show that 91% of the company believes Brex is an inclusive place to work, and 89% believe Brex values diversity – both of which reflect highly on our commitment to diversity
- Diversity is more than just a number. It’s also about the way that we invest in our culture and communities at Brex. With our investment in connection, we embrace our company value of One Brex and weave diversity into everything we do as a culture and a company
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