Senior Marketing Planning & Performance Analysis Manager, Brex
$134-168k
Intelligent finance platform
Job no longer available
Intelligent finance platform
1001+ employees
Job no longer available
$134-168k
1001+ employees
Company mission
To empower employees anywhere to make better financial decisions.
Role
Who you are
- Candidates should have 5+ years of experience with Marketing channel and campaign data, planning, modeling and forecasting.
- This person should also be seasoned with building marketing funnel and ABM models.
- 5+ years in a Marketing Analyst role
- Marketing data and analysis/planning experience and translation to insights for marketing planning and performance optimization is a MUST
- Strategic marketing experience - experience leading or supporting marketing planning cycles, building plans, communicating impact at the leadership level, preferred
- Experience with marketing channel mix analysis and planning, understanding and translating key metrics for major digital and offline marketing channels required
- Experience with website analytics, understanding and translating key website metrics and events required
- Experience with using data to plan campaigns and forecast demand delivery required
- Experience with building marketing target models and forecasting demand required
- Experience with attribution models, working with multiple model types, analyzing and translating insights from multi-touch attribution data required
- Expert communication skills - ability to differentiate between ‘reporting the numbers’ and providing actionable insights; must be able to provide clear, actionable intelligence that can be easily digested and understood at the executive leadership level and actioned at the functional marketing team level
What the job involves
- The Brex Marketing team is looking for an experienced Marketing Analyst to own, analyze and translate our data into effective strategic plans, insights and recommendations.
- The Senior Planning & Performance Analyst will report into the Campaigns, Growth & Operations team, but will also partner with multiple marketing functions and channel owners to provide support with strategic analysis, forecasting, and insights for planning and performance optimization
- Building and own planning models for marketing funnel targets by sale type (new vs. expansion), by sales team/segment and by marketing channel
- Build and manage marketing funnel forecast models, provide regular forecast reporting/updates to marketing leadership, GTM leadership and executive leadership
- Own all Marketing Channel and Marketing Campaign Optimization Reporting & Analysis, with regular reporting and insights provided to marketing leadership and key cross-functional team leads
- Partner with Data Science to maintain and evolve attribution models - Ensuring all touchpoints, channels and campaigns are tracking accurately from all areas of the business; Owning the tracking/accuracy for all marketing channel and campaign attribution; Analyzing pipeline, bookings performance with different models to understand trends
- Building and managing web site performance reporting and analysis scorecards
- Building and managing MVT (multi-variant testing) reporting and analysis for Brex.com and other digital channels
- Own Brex.com performance reports and dashboards. Perform regular analysis and provide insights and recommendations to prioritize initiatives to improve website performance
- Partnering with the SEO team to build out more events, audiences and reporting in GA4
- Partnering with the Growth Marketing team to build deeper channel metric reports, dashboards and forecasting models
- Pipeline performance forecasting, trends, analysis, insights
- Marketing funnel and journey stages + scoring trends, analysis, insights
- Website performance trends, analysis, insights
- Brand media performance and impact trends, analysis, insights
- Digital ad channels performance trends, analysis, insights
- Events performance trends, analysis, insights
- Campaigns performance forecasting, trends, analysis, insights
- Marketing Budget/Spend forecasting trends, analysis
Our take
Brex started its life providing corporate credit cards aimed mainly at startups and SMBs. Since then, it has gradually evolved its model towards becoming a one-stop finance shop for companies. It has also adapted to serve a much wider range of businesses, from startups to enterprises.
As the largest modern corporate card platform, Brex serves over 20,000 businesses globally, and is responsible for the processing of tens of billions of dollars in transactions. It has raised significant capital and reached a peak valuation of $12.3 billion in 2022.
With the landscape of companies clamouring to meet financial needs increasing by the day, Brex is well set to see continued growth. In 2026 it was announced that Capital One will be purchasing the company in order to pursue its ambition to “build a payments company at the frontier of the technology revolution.”
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2021
$300m
SERIES D
Apr 2021
$425m
SERIES D
Total funding: $1.1bn
Company benefits
- Medical, dental & vision
- Spring Health & Calm
- Generous vacation
- Year-end company shutdown
- Generous parental leave
- Carrot Fertility benefits
- Milk Stork for nursing parents
- In-office days, lunches & offsites
- Commuter benefits
- 4 fully remote weeks
Company HQ
Nob Hill, San Francisco, CA
Leadership
Henrique Dubugras
(Chair & Founder)After a degree at Stanford, Henrique worked as a Developer at Cronus Emulator, Ingresse, and Views for a combined 2 years. He founded Estudar nos EUA, EduqueMe, and Pagar.me before leveraging this startup experience to co-found Brex in March 2017.
Pedro Franceschi
(CEO & Founder)After a degree at Stanford, Pedro worked as a Software Engineer before founding Pager.me, an online payments company. He left the company in 2017 to co-found Brex.
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