Global Partner Marketing Manager, Insider
More information about location
Growth marketing management platform
Open for applications
Growth marketing management platform
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
To help marketers deepen brand love with individualized customer experiences.
Role
Who you are
- 5+ years of experience in partner marketing, channel marketing, or related fields within a B2B SaaS or tech company
- Proven ability to manage MDFs, drive co-marketing initiatives, and scale partner marketing programs globally
- Strong understanding of B2B marketing strategies, including demand generation, content marketing, sponsorships, and events
- Experience collaborating with technology and agency partners, ensuring joint value propositions and go-to-market alignment
- Excellent project management skills with the ability to execute multiple global initiatives simultaneously
- A data-driven mindset, using insights to optimize marketing initiatives and demonstrate revenue impact
- Strong communication and stakeholder management skills, comfortable working in a fast-paced, global environment
What the job involves
- Insider is a leader in AI-powered cross-channel customer experiences, helping top brands deliver personalized, seamless journeys. We empower marketers with cutting-edge technology, data-driven insights, and a powerful partner ecosystem to drive growth.
- As we continue to scale globally, we’re looking for a Global Partner Marketing Manager to build and execute our partner marketing strategy. This role will be critical in managing co-marketing initiatives, sponsorship programs, and enablement strategies to drive revenue growth and strengthen partnerships worldwide
- Lead co-marketing initiatives with technology and agency partners, including webinars, content, events, and digital campaigns
- Manage various Market Development Funds (MDFs) programs, maximizing MDF allocations received from our strategic global Tech Partners like AWS, Meta, Shopify, etc. Strengthen relationships with global partners, ensuring co-marketing activities and sponsorships are strategically planned and executed
- Manage sponsorship programs for Insider’s flagship events like UPLIFT, collaborating closely with regional teams
- Support regional teams in executing partner-focused marketing activities, such as workshops, trainings, and enablement programs
- Track, measure, and optimize partner marketing performance, ensuring all initiatives drive revenue impact and align with business objectives
Our take
There are many companies in the marketing industry claiming that they provide multichannel digital marketing tools. In most cases customer data sits in silos, thus those companies are unable to provide clients with multichannel tools that maximize their marketing ROI. Insider is setting out to change this by using AI to connect customer data across channels and systems, improving the customer engagement experience for its clients as well as their customers.
Unlike its larger competitors in this space such as Salesforce, Insider's AI-based technology is able to integrate data from a wide range of marketing channels both online and offline. This allows its clients to better coordinate marketing campaigns across different channels and make more acurate predictions about customer behaviour.
Insider counts over 1200+ leading brands among its clients, including L'Oreal, Virgin, Santander, Singapore Airlines, Samsung and IKEA and has enjoyed substantial funding rounds. The unicorn company has focused on accelerating its growth through strategic mergers and acquisitions (recently acquiring MindBehind) while expanding its partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2024
$500m
SERIES E
May 2023
$105m
GROWTH EQUITY VC
Total funding: $772.2m
Company benefits
- You’ll have access to Udemy’s business plan
- Paid Spotify account subscription
- You’ll have the opportunity to share your skills and even deliver trainings and workshops if you wish
- Work from home
- Cell phone coverage, internet access, and contribution toward your wellness
Company HQ
Soho, London, UK
Leadership
Arda Koterin
(Chief Customer Officer)Studied Economics and Management at The London School of Economics and Political Science (LSE). Previously Account Representative at Procter & Gamble and Marketing Associate at Colgate Palmolive.
Hande Cilingir
(CEO)Studied Economics & Management at London School of Economics and Political Science. Previously Europe Region Director at Torlin Chemicals and Marketing Manager at Starmall.
Mehmet Sinan Toktay
(CTO)Studied Computer Engineering at Istanbul Technical University. Previously Oracle Technical Consultant at Natica IT Consulting.
Muharrem Derinkök
(CPO)Previously Business Intelligence Analyst at Turkcell, VHDL Developer at Techneon, and Research and Development Project Engineer at Eclipse Information Technologies.
Okan Yedibela
(Senior Software Architect)Studied Computer Programming at Kadir Has University, and then became a PHP Developer at Rocket Internet Turkey & MENA.
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