Lifecycle Marketing Manager, Dropbox

• We’re looking for innovative talent to join us on our journey
• If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team
• You understand the marketing & sales process and associated tech stacks, are obsessed with testing & reporting, and have the strategic & creative chops to deliver on key objectives while keeping the customer experience front and center
• You’re passionate about Marketing and are looking to expand and grow your lifecycle marketing career
• You are also excited to work globally and closely cross-functional partners including Sales, Product Marketing, Digital Marketing leads and more
• Minimum of 8+ years of experience in Marketing, with at least 5+ years focused on demand generation, customer acquisition lifecycle management (LCM), and/or integrated marketing roles
• Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via nurture strategies
• Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs
• Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes
• Strong interpersonal skills to build collaborative relationships and create alignment with team members and cross-functional teams
• Experience in reaching business audiences, with a preference towards the SMB and Mid-Market segments
• Experience and understanding of Salesforce (SFDC) and Marketo

Desirable

• The Dropbox Marketing Team shows the world how Dropbox makes work better
• We're storytellers and strategists, exploring new ways to connect our products with the people who need them
• From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact
• Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering
• Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights
• We are looking for an demand generation lifecycle marketer to level up our monetization and retention efforts
• As an demand generation lifecycle marketer you will develop, execute & optimize comprehensive nurture marketing strategies to better engage Dropbox prospects with the ultimate goal to improve funnel conversion rates, revenue and retention
• Craft and optimize demand generation nurture campaigns across product lines and geographies to monetize and retain users
• Implement lead generation programs to drive marketing-sourced pipeline for Sales
• Collaborate with marketing operations and sales team to understand lead quality and make data-driven adjustments to improve conversion rates
• Collaborate with data science, content, design, and digital marketing teams
• Partner with Product Marketing to prioritize target audiences & segments and tailor campaigns to effectively reach and engage them
• Inform the optimal lead scoring and routing approach to optimize quality of leads