Senior Integrated Campaigns Manager, Forma.ai

• 4-7+ years of experience in B2B SaaS marketing, ideally in integrated campaigns, demand generation, community, field marketing, event marketing, or marketing programs
• Experience owning multi-channel campaigns from strategy through execution, including planning, promotion, launch, follow-up, and reporting
• Exceptional project management skills, with the ability to manage multiple moving pieces, stakeholders, and deadlines without dropping details
• Experience running virtual and in-person events, community programming, executive roundtables, customer events, or field marketing programs
• Strong understanding of how content, community, events, email, social, and sales follow-up work together in a B2B marketing motion
• Comfort writing and editing campaign copy, including emails, landing page copy, social posts, event descriptions, speaker blurbs, and promotional materials
• Strong B2B judgment. You understand how to market to senior buyers, how to maintain a premium brand experience, and when quality matters
• Experience working with sales teams to support follow-up, account engagement, and pipeline generation from marketing programs
• Ability to operate with autonomy in a lean, fast-moving team where priorities are clear but the path is not always fully built

Desirable

• The marketing team sits at the center of Forma.ai’s growth engine. Our team directly impacts pipeline, revenue, and how the Forma.ai brand is perceived in the market
• We're strategic, creative, and relentlessly focused on building one of the most exciting, differentiated brands in the revenue technology space
• We’re also a small team with ambitious goals, which means this is a high-ownership role for someone who can bring structure, momentum, and executional excellence to the campaigns and programs that matter most
• We're looking for a Senior Integrated Campaigns Manager to own the planning, execution, and optimization of high-impact marketing campaigns across our community, events, and content
• This role will help turn Forma
• Ai’s biggest marketing investments into repeatable, measurable growth engines
• You’ll play a pivotal role in bringing our community, virtual events, in-person programs, and thought leadership campaigns to market in a coordinated way, making sure every campaign has a clear audience, message, channel plan, follow-up motion, and business outcome
• This role is for someone who can bridge strategy and execution: taking high-level marketing priorities and turning them into campaigns that are well-planned, well-promoted, well-run, and meaningfully connected to business outcomes
• You understand the “why” behind the work, know how to shape the “how,” and can own the details that make campaigns successful in practice
• Success in this role means our most important campaigns are never one-off efforts
• They are thoughtfully planned, tightly executed, consistently repurposed, and clearly connected to pipeline, community growth, relationship-building, and brand authority
• Own integrated campaigns across Forma.ai’s highest-priority marketing initiatives, including community programs, major virtual events, in-person programs, and seasonal initiatives
• Translate campaign strategy into executable plans across timelines, channels, content, promotion, stakeholder responsibilities, sales follow-up, and reporting
• Ensure every major campaign has a defined ICP, message, offer, distribution plan, sales follow-up motion, and success metrics
• Partner closely with internal teams, external community members, SMEs, partners, and executive leadership to keep campaigns aligned, focused, and moving
• Identify opportunities to make campaigns more efficient, repeatable, and scalable over time
• Build segmented follow-up motions based on audience type, engagement level, and buyer readiness, improving how Forma.ai turns campaign engagement into meaningful next steps
• Partner closely with Sales to align campaign strategy and execution across target accounts, audience segmentation, outreach, follow-up, and pipeline generation, ensuring every campaign drives measurable business outcomes
• Help own the execution and growth of Forma.ai’s Sales Comp Think Tank, our private community for senior sales compensation leaders
• Drive community member acquisition, onboarding, engagement, and retention efforts, ensuring the community continues to grow as a high-value audience and relationship-building engine
• Manage community programming strategy and logistics, including speaker coordination, session planning, run-of-show development, attendee communications, reminders, and post-event engagement
• Lead execution for webinars, virtual summits, private community sessions, executive breakfasts, in-person dinners, and other high-value event programs
• Manage timelines, dependencies, stakeholders, and deliverables across multiple concurrent initiatives
• Coordinate with designers, contractors, agencies, freelancers, sales, customer teams, and executives as needed
• Track campaign performance across key indicators like registrations, attendance, engagement, community growth, etc
• Use data and qualitative feedback to improve future campaigns (plans, promotion, follow-up, and conversion)
• Repurpose high-value marketing moments into multi-channel campaign assets
• Transform existing webinars, community sessions, executive conversations, and event insights into social posts, emails, speaker promos, recaps, sales follow-up materials, and nurture content

• We thank all candidates for their interest however only qualified applicants will be shortlisted