Cubic³ develops IoT-based global connected software that allows vehicles to automatically connect to local mobile networks. Since the company’s acquisition in 2008, Cubic³ has built up a strong customer base, including Audi, Bentley, Lamborghini, Microsoft, Porsche, and Volkswagen.
Cubic³'s IoT solutions have proven to be a hit in the automotive, agricultural, and transportation industries. This is in part because they allow vehicle and device manufacturers to avoid making agreements with multiple mobile service operators. This, in turn, solves the complexities of tech integration and worries about international compliance.
The connected car market, forecast to surpass $50B, highlights Cubic³'s strong position. SoftBank's €473M acquisition of a controlling stake in 2023 values Cubic³ at over €900M. This strategic move positions the company well for further expansion, with plans to bolster staff numbers in Ireland, mainland Europe, the US and the UK.
Kirsty
Company Specialist at Welcome to the Jungle