Senior Demand Generation Marketing Manager, Pendo
$65-75k
Digital adoption and product experience solutions
Job no longer available
Digital adoption and product experience solutions
501-1000 employees
Job no longer available
$65-75k
501-1000 employees
Company mission
To elevate the world's experiences with software.
Role
Who you are
- Minimum of five (5) years of experience in B2B demand generation
- Experience working cross-functionally with a US-based team
- Experience with building out multi channel programs and processes
- Experience working in partnership with enterprise sales leaders
- Understanding of demand and pipeline generation best practices, new trends, and technology
- Data-driven - You live for the data and use it to guide your programs and spend
- Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC, Marketo, 6Sense a big plus)
- The desire to roll up your sleeves and do the dirty work to get the job done
- Experience working in a high-growth SaaS company
What the job involves
- Pendo is looking for a proactive Senior Demand Generation Manager for our London-based marketing team to support the European market
- This is an individual contributor role, crucial for driving business growth by generating qualified leads and optimizing demand generation processes
- This key role will develop and execute multi-channel demand generation strategies while also supporting and empowering our BDR team to maximize lead conversion
- This position reports directly to the Regional VP of Marketing and has a dotted line to the Senior Director Demand Generation in San Francisco, US
- Strategy Development: Develop and implement demand generation strategies tailored to the EMEA market, in alignment with global initiatives. This includes creating comprehensive multi-channel campaigns to drive lead acquisition and nurturing
- Campaign Management: Plan, execute, and optimize campaigns across various channels, including email marketing, digital advertising, social media, content marketing, and events. Focus on driving high-quality leads and conversions
- Collaboration and Alignment: Work closely with the global demand generation team, customer marketing, product marketing, sales enablement, sales and field marketing team to ensure alignment on goals, messaging, and targeting. Leverage existing assets and strategies while innovating to meet regional needs
- Third-Party Management: Manage relationships with third-party vendors and agencies to enhance campaign effectiveness, ensuring that external partnerships align with overall strategy and goals
- Data Analysis and Reporting: Monitor and analyze campaign performance metrics to understand the effectiveness of campaigns and optimize them for better results. Provide regular reporting to the Regional VP of Marketing and the HQ team
- Budget Management: Manage the demand generation budget, ensuring efficient allocation of resources to maximize ROI
- Lead Nurturing and Conversion: Develop and manage lead nurturing programs to move prospects through the sales funnel. Collaborate with sales teams to ensure seamless handoff and follow-up of leads
- BDR Enablement: Support the success of the Business Development Representative (BDR) team by delivering a consistent flow of qualified leads and implementing targeted campaigns. Ensure leads are effectively nurtured to enhance the BDR team's efficiency in converting prospects
- Generative AI Integration: Stay abreast of advancements in generative AI technologies and explore opportunities to incorporate these tools into marketing automation and innovation efforts. Utilize AI to streamline processes, personalize campaigns, and enhance customer engagement
Salary benchmarks
Our take
Developing a new software application is a complex process, often fraught with challenges such as bugs and user dissatisfaction. Without a standardised system for feedback, developers may struggle to identify and address issues effectively, relying solely on dissatisfied emails from customers.
Pendo offers a digital platform designed to analyse user experiences, gather bug reports, and engage with consumers to ensure customer retention. With a suite of tools including product journey analytics, surveys, and user feedback, Pendo empowers developers to enhance software usability and resolve issues efficiently.
Amidst a competitive software landscape, Pendo has demonstrated significant growth in 2022, boasting a 40% increase in customers paying over $100,000 annually and securing 17 new Fortune 500 clients. Despite navigating global economic uncertainty with a renewed focus on fiscal efficiency, Pendo remains steadfast in its goal of achieving an IPO in 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2021
$110m
GROWTH EQUITY VC
Jul 2021
$150m
SERIES F
Total funding: $468.3m
Company benefits
- Happier workdays: Add a little fun to your work day with Pendo board game night, team karaoke, ping pong, weekly catered lunch, or a local brew on our rooftop deck
- Health and wellness benefits: Generous health and wellness plans designed to meet the needs of you and your family, including medical, dental, vision, and mental health benefits
- Paid parental leave: Up to 16 weeks of paid parental leave, and a flexible schedule upon your return to help you make the most of those special moments
- Learning and development: In-house management development classes, guest speaker lunch and learns, and select conferences help keep talent sharp
- Flexible work hours and PTO: Enjoy the benefits of a flexible time off policy, flexible work hours, and paid parental leave
- Global offices: Work across the globe in the cities that we love: Raleigh, San Francisco, New York, Herzliya, Tokyo, Sydney, London, and Sheffield
Company HQ
Downtown, Raleigh, NC
Leadership
Todd Olson
(CEO)Todd studied at Carnegie Mellon before spending 7 years as an MBNA Developer and co-founding Cerebellum. After 5 years, they served as VP of Product Development at TogetherSoft and worked at Borland and 6th Sense Software. They left their role of 4 years at Rally Software Development to found Pendo.io in January 2014.
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