Gaming Marketing Manager, Moonbug Entertainment
Entertainment company for kids
Job no longer available
Entertainment company for kids
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- The ideal candidate will be deeply familiar with Roblox, community management, asset creation, and thrive in a startup culture
- A strong grasp of contemporary marketing channels like TikTok and Discord, and the ability to swiftly craft impactful marketing campaigns using these platforms, is essential
- Experience in marketing within the gaming industry, particularly with Roblox and mobile games
- Strong familiarity with social media and community platforms like TikTok and Discord
- Proven ability to build and manage marketing campaigns quickly and effectively
- Creative mindset, with experience in asset creation
- Excellent communication skills, capable of leading in a dynamic, fast-paced startup environment
- Bachelor's degree in Marketing, Business, or related field
- A passion for gaming and an understanding of gaming communities and cultures
What the job involves
- We are seeking a Marketing Manager for our London office to spearhead marketing initiatives for our children-focused gaming titles on mobile and Roblox platforms
- Develop and execute innovative marketing strategies with a focus on Roblox and mobile gaming communities
- Lead community management efforts, actively engaging with and growing our gamer communities on platforms like TikTok, Roblox, and Discord
- Execute on the creation of compelling marketing assets tailored to resonate with our target audience
- Implement rapid campaign development techniques, aligning with the fast-paced nature of startup culture
- Collaborate with cross-functional teams to ensure unified brand messaging is maintained and strong market presence is optimized
- Analyze campaign performance, leveraging insights to refine and optimize marketing efforts
Salary benchmarks
Our take
Moonbug Entertainment is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
The company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30B minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand has helped to raise the profile and recognisability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company HQ
Camden Town, London, UK
Leadership
John Robson
(Co-Founder & COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(Co-Founder & CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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