Video games have become highly social experiences due to multiplayer gaming, eSports, and social media, spawning a huge market for audiences who enjoy watching gaming-related video content. Gamers commonly stream games and edit the footage to produce memes and engage with friends, but this requires many software tools and a separate platform on which to share experiences.
Medal.tv provides a social platform for gaming video clips, allowing users to record and edit footage, make gaming memes, and share content with friends within the same software. The platform collects in-game data to mitigate cheating and cyberbullying and integrates directly into any Windows or Android game.
Whilst the company will face great competition from platform giants such as Youtube, TikTok, and Twitch, Medal.tv shows the potential to stand out by being specifically designed for gaming content. Furthermore, the platform’s accessible video capturing and editing interface keeps the end-to-end social gaming experience within the same platform, making it more convenient and immersive for gamers than on other platforms.
Kirsty
Company Specialist at Welcome to the Jungle