Senior Product Marketer, Intercom
Core Product
+ Equity
The modern customer communications platform
Job no longer available
The modern customer communications platform
1001+ employees
Job no longer available
+ Equity
1001+ employees
Company mission
Intercom's mission is to make internet business personal.
Role
Who you are
- 3-5+ years of product marketing experience in B2B technology, preferably in SaaS with a strong handle of the end-to-end PMM function
- Proven track record of partnering with product orgs, engineering, marketing, growth and sales teams to contribute to business success
- Operational expert, highly organized, experience managing multiple projects and work streams simultaneously
- Outstanding writer. You can create compelling positioning & messaging that translate into world-class copy
- Knows what great product-first product marketing means
- Comfortable collaborating with executives, often under pressure
- An execution machine. PMM at Intercom are in the business of getting shit done
- Excellent communicator, both written and verbal. Can communicate at different altitudes and simplify complex concepts to serve the audience
- Highly organized - able to work independently and effectively within a fluid environment by bringing clarity and simplicity to complex projects
- Natural leader and comfortable managing stakeholders across teams and levels
- Very high attention to detail (to uphold high standards in execution)
- You are genuinely excited by software products, are passionate about new technology and its impact on the world, and can talk very comfortably about how software products work
- Strong both qualitatively (understanding customers) and quantitatively (measuring the impact of what we do)
- No tolerance for work/work or docs/pdfs as an end state of a project. Always looking to drive a direct line between your work and customer value and/or business impact (see 2nd bullet above)
What the job involves
- Working cross-functionally with the Product, Marketing, Sales Enablement, and Sales teams, you'll operationalize large projects and bring to market a completely new era of storytelling that will redefine what B2B product marketing looks and sounds like
- This product marketing role will be critical to the product marketing team and Intercom business, leading a core product area within our platform
- This is a high impact, high visibility role that demands a strong PMM who can lead strategic projects, cross-functional teams, take products to market, and drive adoption
- Your role will be critical in ensuring our product, marketing, and sales strategies all come together to deliver on our company goals
- Responsible for a key part of the Intercom platform, focused on Fin AI Agent growth
- Partner with product, marketing, and sales to drive product strategy
- Own the long-term GTM strategy and short-term launch plans for a variety of products, all in service of driving Fin adoption
- Influence overall GTM strategy by working with Marketing, Sales and Growth leaders, as well as the Exec team
- Own the positioning & messaging of your products, working closely with competitive intelligence and copywriting to bring your copy to life across web, sales, and other surfaces
- Serve as a strategic partner to sales, enabling and supporting them broadly with your product expertise as well as with specific deals on strategic accounts
- Influence product strategy by being embedded in the product org, bringing in sales feedback, customer and market insights, and intel from the competitive landscape
- Serve as a voice of the market and customer to debate with product partners on how we use these insights to prioritize and build our product roadmap
- Collaborate with leaders in Brand, Demand Generation, Sales, to ensure our marketing & sales strategies and partnership is optimized, and these functions have what they need from PMM
- Responsible for communicating and presenting effectively to stakeholders at all levels of the organization, including C-suite
- Work with urgency and intention, helping product teams ship early and often, knowing that what matters most is what our customers experience
- Support and contribute to the production of high quality content for the Marketing org, and to support our Sales Enablement strategy
Salary benchmarks
Our take
If you've ever seen a chat pop up on a business' website, it was probably provided by Intercom. Though ubiquitous now, it used to be a major challenge for companies to communicate swiftly with their customers. Intercom's Messenger allows a company to instantly reach out with human or automated support, improving customer service and greatly increasing conversion rates for sales.
While the Messenger is its most visible product, Intercom provides a service similar to Salesforce, as an advanced customer relationship management system. However, Intercom doesn't see Salesforce as a major rival, as Intercom specialises in the online market while Salesforce is more suited for traditional retail. Intercom is used by more than 25,000 businesses including Amazon, Meta and Atlassian, and reaches an estimated 600 million end users monthly.
Intercom has primarily served the US and Irish markets but has been expanding its presence globally in recent years. Despite having a commanding market position, it is continuing to develop its product, most recently delivering a major functionality upgrade to its Messenger software, greatly increasing its ability to carry out ticketed support requests.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2018
$125m
SERIES D
Apr 2016
$50m
SERIES C
Total funding: $240.8m
Company benefits
- We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
- Generous public transport allowance for commuting
- Wellness programme that allows you to expense gym and other sports activities up to £90 quarterly
- Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
- Open vacation policy and flexible holidays so you can take time off when you need
- Work from home opportunities
- Health insurance
- Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
- Regular compensation reviews - we reward great work
- MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
Company HQ
Financial District, San Francisco, CA
Leadership
Eoghan McCabe
(Co-Founder & CEO)Previously CEO of Contrast and Exceptional. Is also the Chairman of Intercom.
Des Traynor
(Co-founder & CSO)Previously worked in software development and is an expert in User Experience (has lectured on the topic and was UX Lead at Contrast)
Ciaran Lee
(Co-founder)Previously Lead Engineer at RateMyArea.com and CTO of Exceptional. Was Intercom's CTO until 2021.
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