Director of Content Marketing, Mimecast
Office located in Lexington, MA
HR management & advanced email security
Job no longer available
HR management & advanced email security
1001+ employees
Job no longer available
Office located in Lexington, MA
1001+ employees
Company mission
To stop bad things from happening to good organisations.
Role
Who you are
- The ideal candidate has a strong background in cybersecurity content marketing, understands security concepts and solutions and can deliver accessible and engaging thought leadership narratives that build brand equity and influence future buyers, industry experts, and legislators
- Strong experience in content marketing, journalism, or technical writing, with experience focused in cybersecurity or a related industry
- Deep understanding of cybersecurity concepts, including threat intelligence, incident response, compliance, and risk management and have direct experience creating, editing, and orchestrating cyber-related content for a pureplay cybersecurity company or B2B tech companies with strong cyber portfolios
- Proven ability to translate technical cybersecurity topics into compelling content for different audiences
- Expertise in SEO, content distribution, and analytics
- Exceptional writing, editing, and storytelling skills
- Experience managing content teams and working cross-functionally and collaboratively with other content creators and subject matter experts
- Familiarity with cybersecurity tools, frameworks, and industry regulations (GDPR, CISA, etc.)
What the job involves
- We are seeking a content expert to lead our brand and thought leadership content strategy
- This is a newly created role that will be responsible for developing compelling, data-driven content strategies that establish Mimecast as the premier source for the cybersecurity industry on critical topics and trends
- Mimecast is seeking an experienced leader to drive content strategy, editorial and production in support of the company’s thought leadership and awareness goals
- Be a member of Mimecast’s content and communications leadership team and play a key role in raising Mimecast’s profile with customers, partners, security researchers, threat intelligence community, influencers, and the broader cybersecurity ecosystem
- Develop and lead a comprehensive content strategy aligned with Mimecast’s thought leadership and awareness goals including Human Risk Management, Threat Intelligence, Innovation, and AI
- Develop and execute a cybersecurity-focused thought leadership content strategy aligned to key messaging value pillars that drives brand awareness, equity, and demand
- Define integrated, multi-channel content strategies leveraging paid, earned, social and owned channels to promote key brand value pillars ensuring messaging connects to solution stories, and that content is relevant to internal stakeholders such as growth, channel, field, customer and partner marketing teams
- Orchestrate creation, production, and publication of content directly created by the Content team, as well as content created by other key internal and external thought leaders including executive subject-matter experts, threat intelligence analysts, product marketing, and PR
- Manage the company’s blog and overall blog strategy
- Stay ahead of cybersecurity trends, news, and events to inform strategy and rapid response tactics
- Lead the creation of high-quality content, including original and third-party commissioned research and reports, case studies, blogs, social programs, webinars, podcast, and videos
- Develop content that addresses cybersecurity pain points, compliance challenges, and emerging threats for various audience segments
- Optimize content for SEO, engagement, and conversion across digital platforms. Work with web and SEO teams to optimize content for search visibility and inbound user journeys
- Manage content distribution strategies across social media, email, website, and industry publications
- Define, track and report on content performance metrics to inform future strategy, content types, and themes
- Establish KPIs to measure content effectiveness, audience engagement, and lead generation
- Use analytics to refine content strategies and improve performance
- Oversee content budget, vendor relationships, and external agencies as needed
Our take
Mimecast’s next-gen cloud-based security, archiving, and continuity services provide comprehensive risk management in a fully integrated solution, protecting over 40,000 customers worldwide and blocking 162+ million threats. With its adaptable platform, Mimecast focuses on developing capabilities to meet increasing risks and forming strategic partnerships.
Following its acquisition by Permira, Mimecast has expanded globally, reaching more countries.. Recently, Mimecast acquired Elevate Security, enhancing its offerings with insights into human behaviours and risks. Elevate Security's platform flags high-risk individuals with a precision risk scoring algorithm, complementing Mimecast’s Awareness Training for targeted intervention and training.
Since 2003, Mimecast has empowered customers to mitigate risks and manage complexities in a threat landscape driven by cyberattacks and human error. Mimecast’s advanced solutions in threat detection, brand protection, and data retention enable organisations to work protected.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2012
$62m
SERIES C
Jan 2010
$21m
SERIES B
Total funding: $88.7m
Company HQ
City of London, London, UK
Leadership
Marc van Zadelhoff
(CEO)Prior to joining Mimecast in 2024, Marc was the CEO of Devo. They also spent nearly 12 years at IBM in various roles, including General Manager of IBM Security (Business Unit CEO).
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