Senior Marketing Manager, Vox Media
Video Podcasts
$90-110k
More information about location
Independent media company
Be an early applicant
Independent media company
1001+ employees
Be an early applicant
$90-110k
More information about location
1001+ employees
Company mission
To shape the future of the media industry.
Role
Who you are
- Previous experience building audiences across multiple channels, with deep expertise in YouTube audience growth
- Strong experience writing consumer-facing marketing copy (e.g. social media posts, video titles, promotional language)
- Experience analyzing data to make informed decisions, particularly on YouTube and social channels
- Proven ability to work with diverse stakeholders and build strong relationships with internal and external partners, with experience in client service a plus
- Strong visual design sensibility (experience with Photoshop a plus)
- A creative, proactive, solutions-oriented mindset
- Experience in fast-paced and dynamic environments
- An understanding of audiences across a range of channels and platforms
- A track record of learning new channels, industries and markets quickly
- Enthusiasm for learning and growing
- Experience working with high-profile talent a plus
- Experience with Premiere, AfterEffects or other video editing tools a plus
What the job involves
- As the Senior Marketing Manager for our video podcasts, you’ll spearhead the audience growth strategies for key shows in the Vox Media Podcast Network, with a special focus on growing our podcasts’ YouTube and social communities
- You’ll identify target audiences and launch cross-channel marketing campaigns across social, audio, web, newsletters, print and more to drive them to our video and audio content
- You’ll work closely with show production teams to optimize their YouTube and social presence, test new strategies for improving audience discovery, retention and engagement, and analyze audience trends and data to improve performance over time
- You’ll work with Communications, Engagement, and Editorial teams across the company to identify opportunities for collaboration and cross-promotion
- More broadly, you’ll act as a proactive, trusted marketing partner for our show teams and hosts, bringing an audience-first, data-driven perspective to day-to-day e about what strategies to pursue to help our shows grow
- Working with the Executive Director of Marketing to create launch and marketing plans, including defining audience targets, key tactics, and messaging
- Monitoring and analyzing video, social and audio performance for key shows and reporting/interpreting key takeaways to show teams and leadership
- Using research and data to better understand our target audiences, industry trends and the competitive space for our shows
- Coordinating with Insights and Engagement teams to develop surveys, focus groups and research projects to help internal teams understand our audiences better
- Working with editorial teams, talent and the Executive Director of Marketing to establish long-term social and video audience strategies for select shows in the Vox Media Podcast Network
- Developing and iterating on social and video best practices to help shows build and retain their cross-channel audiences
- Working with production and design teams to develop compelling social assets and useful social templates for each of our shows
- Researching, testing and executing new and innovative ways to engage podcast audiences across platforms, particularly YouTube, Instagram TikTok and other emerging platforms
- Regularly monitoring and reporting on audience data across social, video and audio channels, providing thoughtful recommendations for improving performance
- Identifying and spearheading opportunities for internal and external collaborations between relevant shows and editorial brands
- Overseeing internal audio and video promos across the network, working with editorial to develop new promos as needed
- Working alongside show teams to develop compelling positioning and copy for their target audiences (including taglines, show descriptions, promotional copy)
- Collaborating with internal teams to spotlight our podcasts across Vox Media’s websites, social channels, newsletters, video, text and other channels in creative ways
- Planning and executing external paid/trade marketing plans for priority shows and campaigns
- Testing new approaches, tactics and channels for growing audiences
- Working closely with the communications team to identify earned PR opportunities for hit shows and key talent
Our take
Whilst magazines and newspapers are not as popular as they once were, digital journalism is alive and well. However, many people feel that digital content is becoming less natural and informative, and instead has become focused on sensationalism and ‘click-bait’ as a means of advertising.
Vox Media publishes media across various digital platforms, focussing on providing insightful and informative journalism through storytelling, commentary, and cultural conversation. Whilst the company's editorial networks are meant for entertainment purposes, they do this through a means that increases awareness and interest of affiliate brands. Generally, their digital content aims to lead readers to subscribe to a podcast, click a link, or purchase a product.
Marketing through digital publishing is nothing new, but Vox Media has approached this with an interesting perspective by focussing on producing content that inspires a reader to follow up on a brand, as opposed to being suggested to do so. This helps the content remain natural and legitimate, as opposed to feeling spammy and pushy. With numerous acquisitions at its back, and a recent and substantial investment in the company, Vox Media will continue scaling its existing brands and operations, as well as securing the resources to continue its ascent into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2015
$200m
SERIES F
Dec 2014
$46.5m
SERIES E
Total funding: $307.7m
Company benefits
- Work from home opportunities
- Comprehensive and inclusive physical and mental healthcare
- 401k program for eligible employees
- Learning and development opportunities
- Employee-assistance programs
- Flexible arrangements depending on job responsibilities
- Generous paid time off
- Expansive parental leave
Company HQ
Dupont Circle, Washington, DC
Leadership
Jim Bankoff
(Chairman & CEO)Jim served as President of Netscape for 2 years before joining Aol as President in 2000. They left after over 6 years to serve as Senior Advisor of Providence Equity Partners and co-found Vox Media in August 2008.
Trei Brundrett
(Senior Advisor)Trei studied at the University of North Carolina before working in Directorship at OzSearch, Mediatruck, Oak Sanderson, and Forward Together. They co-founded Vox Media in 2008, serving since 2017 as COO.
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