Director of Content Marketing, Cordial
$160-190k
+ Equity + Bonus
Cross-channel marketing and data management platform
Be an early applicant
Cross-channel marketing and data management platform
201-500 employees
Be an early applicant
$160-190k
+ Equity + Bonus
201-500 employees
Company mission
To help brands engage with their customers by leveraging its cross-platform marketing and data management platform to facilitate the sending of personalized and intelligent messages.
Role
Who you are
- 7+ years of content marketing experience in a fast-paced B2B SaaS company, marketing technology is a bonus. Strong grasp of B2B content marketing fundamentals
- 2+ years of people management experience, with demonstrated success in leading and developing teams
- Strong copywriting background with proven experience in analyzing data from surveys, benchmarks, studies, and other sources to develop themes, trends, and storylines for content marketing initiatives
- Expert understanding of social media strategy and thought leadership content development
- Proven ability to build and maintain relationships with executive stakeholders
- Demonstrated ability to leverage emerging AI tools for content creation and optimization
- Exceptional project management skills, including the ability to organize and manage large projects and shift competing priorities in a fast-paced environment with little direction
- Experience with keyword research and SEO content optimization
- Self-starter with the ability to work autonomously and resourcefully in a fast-paced environment
- Experience with public relations, external communications, category design, influencer marketing, paid partnerships, and agency management is a bonus
What the job involves
- We’re seeking an innovative and strategic Director of Content Marketing to lead, own, and execute our content strategy
- This role will be instrumental in driving brand awareness, lead generation, customer engagement, and business growth through high-quality, impactful content
- As a senior member of the marketing team, you will oversee the development and execution of a content vision, manage production timelines, and ensure our content strategy supports our goals of category creation and industry leadership
- Create and drive a comprehensive content marketing strategy that aligns with business objectives and positions the brand as an industry leader
- Write and oversee the production of high-quality content across formats, including blogs, whitepapers, ebooks, videos, case studies, webinars, email campaigns, press, social media, sales collateral, ABM assets, and more
- Develop and execute data-driven storytelling initiatives that showcase industry insights and trends across multiple channels, both paid and organic
- Collaborate cross-functionally with thought leaders and subject matter experts in marketing, sales, product, revenue operations, and client experience teams
- Build and maintain strong relationships with executives to develop compelling thought leadership content and themes
- Manage and mentor a small team while overseeing agency relationships and external contributors
- Create compelling storylines for external presentations, speaking engagements, media opportunities, and influencer partnerships
- Define content marketing objectives, develop measurement plans, and actively monitor content performance across all channels
Our take
Connecting with customers via email, SMS, and messaging apps is a fantastic way for brands to boost engagement with their customers. Whilst this practice is prevalent, messages can often feel impersonal and spammy, despite data being available to personalize every connection.
Cordial provides a cross-channel marketing and data management platform for businesses, helping them aggregate and maximize customer data used to personalize communication across email, SMS, and mobile apps. The company achieves this by leveraging AI to transform data and provide predictive intelligence, which can be applied dynamically for marketing campaigns of any scale.
While competition in the marketing tool space is fierce, Cordial has secured substantial funding, positioning it for growth on a global scale. This funding infusion will be directed towards expanding its global presence, advancing product development, and bolstering the team, a testament to its commitment to redefining customer engagement through data-driven personalization.
Freddie
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2022
$50m
SERIES C
Mar 2021
$10m
LATE VC
Total funding: $83.1m
Company benefits
- Full health coverage - We cover your costs at 100%, plus 80% of your family’s cost. Plus, our monthly wellness allowance can be used for whatever you need to feel your best
- Competitive compensation - We know pay is a big deal. Base salaries are important, but so are company equity, bonuses, cell phone allowances, 401(k) program, and more
- Flexible time off - Unlimited, and highly encouraged. More vacations = happier employees. Life happens, and we know the value of a flexible schedule
- Remote friendly teams - Wherever you live, we have the tools you’ll need to WFH, or from anywhere! We’re based in Southern California, but many of our teams are fully remote
- Paid parental leave - Starting a family is special. We’ll cover 100% of your salary so you can focus on those critical first months with your little one
- Diversity, equity, and inclusion - We want everyone to have a seat at the table, and we want to hear your voice. Our teams actively participate in D&I initiatives and community partnerships
Company values
- Communicate better than the rest
- We're owners, and we act like it
- Tenacious about our clients and the problems we solve for them
- Be Cordial
Company HQ
Core-Columbia, San Diego, CA
Articles
Leadership
Jeremy Swift
(Co-Founder & CEO)Vice President of Sales and Strategic Accounts for BlueHornet from 2011 to 2014.
Chris McGreal
(Co-Founder & Product Owner)Senior UX and Product UI Designer for BlueHornet from 2007 to 2014. Experience as Founder of Bandfarm.
Adam Gillespie
(Co-Founder & CTO)Experience as Principal Architect and Engineer for BlueHornet from 2004 to 2014. Founder of Bandfarm since 2003.
Diversity, Equity & Inclusion at Cordial
- Diversity, equity, and inclusion - We want everyone to have a seat at the table, and we want to hear your voice. Our teams actively participate in D&I initiatives and community partnerships.
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