Paid Social Manager, Estrid
Razor subscription
Job no longer available
Razor subscription
21-100 employees
Job no longer available
21-100 employees
Company mission
To enable everyone to feel confident in their own bodies.
Role
Who you are
- We are looking for a dynamic individual with a proven track record of developing and executing paid social strategies internationally that enhance brand visibility, engagement, and sales
- Bachelor’s in Economics, Business or another quantitative field
- At least 4-5 years of experience with Paid Media strategy and execution preferably in the Beauty or Consumer goods or Entertainment industries
- Experience working with greater than $5M/year marketing budgets
- Solid understanding of Meta & TikTok algorithms
- High level of experience with and passion for Paid Social creative strategy, from ideation to execution and reporting
- Background in paid social marketing for ecommerce, direct to consumer, or subscription based businesses
- Proficient on the DTC marketing funnel with the ability to prove Paid Social’s impact on other channels
- Advanced analytical skills with the ability to interpret and translate data into action
- Experience working with Media Mix Model
- To succeed in the role of Paid Social Manager we think that you possess a keen creative intuition that complements Estrid’s brand ethos, coupled with commercial acumen and a deep understanding of paid social channels
- You should be adept at briefing, crafting, and delivering ad creatives across the entire marketing funnel
- We anticipate the selected individual to exercise a high level of autonomy, spearheading the paid social domain while ensuring harmony with Estrid's overarching brand objectives and business aspirations
- You thrive in a fast-paced, high-growth environment, and have a passion for community and disruption
- You’re driven and have a proven track record for driving successful trade initiatives
What the job involves
- As the Paid Social Manager at you will play a vital role responsible for building and executing a full funnel marketing strategy on Paid Social channels with the goal of acquiring and retaining customers at scale efficiently
- Reporting to the Head of Performance Marketing, the Paid Social Manager will manage a Creative Strategist and Video editing team to deliver full funnel creatives and strategies to our paid social channels
- Set Estrid’s Paid Social strategy and implement ideal account & campaign structures
- Optimize creative and tactics for a full funnel approach on Meta & Tiktok
- Be a confident creative manager and steer our Paid Social creative strategy to ensure a high baseline of consistent performance
- Leading the Performance Marketing Creative Strategist and external agency partners to steer creative excellence
- Ensure precise event tracking for Paid Social channels, troubleshooting conversion tracking and cAPI issues
- Run always on brand lift & conversion lift studies to ensure sufficient budget allocation to Paid Social
- Implement an always on creative A/B testing roadmap to increase organisational know-how on high performing creatives
- Design and implement landing pages that are optimized for Paid Social conversions
- Stay at the forefront of creative trends and incorporate rising trends quickly
Salary benchmarks
Our take
Estrid is an online razor and body care brand that delivers a modern approach to self-care. The company sets itself apart in the market by selling high-quality, vegan products, and operating on a subscription model.
The global razor market has witnessed considerable change in the last few years, and there is now greater demand for better-designed, sustainable products. Consequently, in the US, several female-focused razor subscription businesses have emerged to challenge traditional brands like Gilette, including Billie, and the Women's Shave Club. However, this sort of business was lacking in the European market and Estrid identified this early on. Estrid now operates across thirteen countries, including the United Kingdom, Sweden, Germany and the Netherlands.
Backed by substantial funding and its ever-growing online presence, with over 1M followers across its social media sites, Estrid has asserted itself as a leader in the market and is continuing to make an impact in a fast-growing industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2023
$9.5m
EARLY VC
Oct 2022
$19m
EARLY VC
Total funding: $46.5m
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Alan Aygun
(Co-Founder)Previously co-founded Verk and worked as a Franchisee for Phone House Sverige.
Amanda Westerbom
(Co-Founder)Began their career in Marketing at Tom Hope AB then moved on to Freelance Photography, having worked with clients including House Magazine, Visit Sweden, Tom Hope, Verk Watches, TV4, and Di Weekend.
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