Senior Product Marketing Manager, Roofstock

• 7+ years of product marketing experience, with a proven track record of successfully launching and scaling B2B or B2C SaaS products
• Experience in real estate, proptech, or a related field is a plus
• Proven history of developing and implementing go-to-market strategies
• Experience in creating compelling marketing content and sales enablement materials
• Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority
• Deep understanding of modern product marketing methodologies
• Strong analytical skills with the ability to use market data and customer insights to drive strategic decisions
• Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively
• A strategic thinker with a knack for translating technical features into customer benefits
• Familiarity with content marketing, lead generation, and product analytics
• Collaborative leadership style with an ability to build consensus and drive results
• Bachelor's degree in Marketing, Business, or equivalent experience

Desirable

• As a Senior Product Marketing Manager for the Retail business, you will be responsible for defining and executing the go-to-market strategy for our Stessa, Mynd, and RentPrep products
• You will be the voice of the customer and the market expert, translating complex features into compelling stories that drive adoption and revenue growth
• This is a strategic, hands-on role where you will deeply understand the needs of our retail investors and landlords, conduct competitive analysis, and develop product positioning and messaging that resonates
• You'll partner closely with the product management, marketing, sales, and operations teams to ensure our product launches are successful and our value proposition is consistently communicated across all channels
• The ideal candidate is a strategic storyteller with a proven track record of bringing technology products to market and enabling revenue teams
• Develop and execute the go-to-market strategy for Stessa, Mynd, and RentPrep, aligning with overall retail business objectives
• Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and differentiation opportunities
• Define clear and compelling product positioning, messaging, and value propositions that resonate with our target retail audience
• Serve as the subject matter expert on our retail products and target customers, informing product strategy and marketing campaigns
• Lead the creation of high-impact marketing materials, including website content, sales collateral, case studies, product videos, and presentations
• Manage the product launch process, collaborating with cross-functional teams to ensure successful, synchronized launches
• Develop and implement sales enablement programs, providing the sales and support teams with the tools, training, and resources they need to effectively sell our products
• Partner with the content marketing team to develop content strategies that educate and engage our audience at every stage of the funnel
• Conduct customer interviews and gather feedback to inform product development and messaging
• Partner with the Product Management team to influence the product roadmap and ensure market-driven features are prioritized
• Collaborate with the Marketing & Growth team to create and execute campaigns that drive demand and adoption
• Work closely with the Sales team to understand their needs, refine messaging, and provide essential enablement materials
• Engage with our Operations and Customer Success teams to gain insights into customer pain points and product usage, which will inform messaging and positioning

• Any offer of employment is conditioned upon the successful completion of a background investigation