Marketing Campaign & Programme Manager, Tyk
Open-source API gateway & management platform
Job no longer available
Open-source API gateway & management platform
101-200 employees
Job no longer available
101-200 employees
Company mission
To connect every system in the world.
Role
Who you are
- Degree or diploma in Marketing, Communications or an equivalent field
- B2B marketing experience; demand generation and sales enablement experience in a tech or SaaS environment is a plus
- Experience with Hubspot marketing automation platform
- Deep knowledge of the buyer’s journey (marketing and sales funnel)
- Proven expertise in developing integrated marketing campaigns, content and resources to support the various funnel stages
- Strong written and verbal communication skills
- Knowledge of CASL/CAN-SPAM/GDPR to stay current with email and privacy legislation
- Highly organised, skilled at project planning and management (Monday.com)
- Deep understanding and experience with inbound and outbound marketing, lead generation programs, database marketing, lead nurturing, digital marketing channels, pipeline acceleration motions, and funnel metrics
- Ability to analyse marketing data and derive insights and opportunities
- Expert collaborator with cross-functional teams
- Growth marketing mindset with a willingness to innovate to meet business objectives
What the job involves
- We are looking for a senior Marketing Campaign Manager to plan, execute, and analyse integrated marketing campaigns and programmes for a highly technical product and customer base: API Management
- Reporting directly to the Head of Demand Generation, you will work closely with the Marketing, Product Marketing, Content and Sales teams to plan and execute quality marketing campaigns and programmes to grow the volume of qualified accounts and generate sales pipeline
- Manage the planning, execution and reporting of multi-channel, multi-touch campaigns, including ABM, digital, social, email, webinars, direct mail, events, and nurture, with the goal of generating qualified deals
- Leverage data and insights to inform campaign and programme strategy, content, and channel mix
- Analyse campaign performance and marketing data to optimise campaign conversion rates for every stage of the funnel, funnel velocity, channel performance, lead qualification and overall revenue generation
- Work closely with the pre-sales and post-sales team to gain market and customer insights, support sales enablement, execute demand generation campaigns, establish a smooth handoff to sales, analyse performance data, and optimise accordingly
- Assist in developing and managing quarterly campaign roadmaps that map to our content calendar and personas
- Establish KPIs and report on campaign performance to track and optimise campaign effectiveness
Salary benchmarks
Our take
Tyk offers an API management platform that enables companies to securely share data with third parties, facilitating the sale of services through non-direct channels. This solution helps businesses harness the power of their APIs on a large scale while ensuring data security and accessibility.
The platform acts as both a management and security layer between APIs, simplifying the process for organisations to manage access. By providing a robust security framework, Tyk ensures that only authorised users can interact with an organisation's APIs, thereby protecting sensitive data.
With millions of transactions processed daily for thousands of organisations, including notable clients like AXA, Cisco, Trip Advisor, Starbucks, Domino's, Sephora, and the UK Ministry of Justice, Tyk has established itself as a trusted leader in API management.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Sep 2021
$35m
SERIES B
Apr 2019
$5.3m
SERIES A
Total funding: $40.3m
Company benefits
- Unlimited paid holidays
- Fully remote
- Flexible hours
- Generous parental leave
- Employee share scheme
- Volunteering days
- Sabbatical
- Employee wellbeing
Company HQ
Shoreditch, London
Leadership
Martin Buhr
(Founder & CEO)Previously the Head of Technology and Product Development at Lucky Voice for 3 years and a Technical Architect at LBi for 1 year.
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