Affiliate and Partnerships Specialist, Charlotte Tilbury
Influencers
2-5 days a week in office
Makeup, skin care & beauty collection
Open for applications
Makeup, skin care & beauty collection
1001+ employees
Open for applications
2-5 days a week in office
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- 2 or 3 plus years Affiliate Influencer & Ambassador experience including the management of large commercial partnerships
- Hands on experience with Affiliate Networks (Partnerize, AWIN, RAKUTEN, CJ, Partnerize, LTK RewardStyle, Metapic, ShopMy)
- Strong relationship management of vendors, including agency account teams and partner representatives
- Brilliant communicator, a storyteller who can share the vision of a new way of working for
- Digital native. Constantly looking for new opportunities
- Self-starter, super organised and delivery focused
- Commercially strong looks to get the most out of every £ spent
- Consumer focused. Thinks globally and translates locally. International experience in brand and product development strongly preferred, ideally within beauty and luxury
- Data and intuition driven
- Strategic thinker and proven fast paced results driver
- Results driven, unlocks limitless opportunities and responsibly forecasts
- Enjoy working in a fast-paced environment
- Thinks art and commerce, digital and omnichannel
What the job involves
- We are looking for a Global Affiliate & Partnership Specialist, to supercharge our Magic Beauty Stars ambassador programme and support business/channel growth via Affiliate commercial Influencers + Influencer partners
- The Global Affiliate & Partnership Specialist will pursue opportunities to drive Traffic, Revenue against ROAS and CPO goals to CharlotteTilbury.com
- Considering new customer growth, increasing value of our existing customer base, whilst balancing profitability alongside brand equity objectives
- Proactively grow and manage the Charlotte Tilbury commercial Affiliate Ambassador programmes, Magic Beauty Stars – crafting new opportunities, whilst leveraging existing. All within set KPI, objectives and against budget
- Owning the ‘always on’ of Magic Beauty Stars recruitment, incentive & rewards plan - inclusive of owning supplier relationships and SaaS platforms, while having the technical ability and in practice know-how of Affiliate network SaaS platforms
- Drive ambassador recruitment growth 2X
- Drive ambassador Revenue growth 3X
- Establishing and maintaining strong relationships with Magic Beauty Stars stakeholders, both internal and external to the business
- Researching and outlining new potential partners, platforms, or direct relationships with the aim to grow and diversify the brand's ambassador programme, Magic Beauty Stars
- AFFILIATE COMMERCIAL INFLUENCERS
- Shape strategies across regional markets (UK, US, APAC, EU), working to deliver customer growth and brand exposure in market via Influencer partners, such as LTK RewardStyle, Metapic and ShopMy - driving strong CVR
- Oversee and manage partner deliverables ahead of ‘go live’ activity, always considering industry and ASA compliance guidelines
- Manage campaigns from creating briefs to post-campaign analysis
- AOB
- Commercial knowledge and in-job expertise of engaging and cultivating best hard KPI performance from ambassador and influencer communities, inclusive of setting up commission rates and Affiliate networks
- Analysis of campaigns, reporting ROI results & devising strategies to move forward
- Monitoring, analysing results and crafting reports of all campaigns, including daily, weekly and monthly reports
- Provide regular, actionable recommendations to ensure maximum Revenue and Traffic
- Partner with the Analytics and Trade teams to test and refine acquisition and retention strategies
- Maintain high level of knowledge across the industry, as well as Affiliate, Influencer & Ambassador networks, tools and software
- Understanding and knowledge of how to drive Traffic and Conversion from Social channels, Instagram, YouTube, TikTok, and Pinterest to CharlotteTilbury.com, across global regions
- Support with budget management on a weekly, monthly, and quarterly basis
- Report and present to Senior colleagues on campaign performance, as well as pitching new ideas
- Share content across the wider marketing team, providing social and CRM teams with engaging and on-brand content
- Gifting - sending influencers ambassadors products or gift cards as part of paid campaigns or gifting schemes
- Creating briefs for influencers for different, seasonal campaigns
- Ad hoc responsibilities such as creating contracts, raising POs, and invoicing
- Who you will work with
- The Digital team are a team of 54 under the Chief Digital Officer remit (a team of 130+)
- The Global Affiliate & Partnership Specialist will lead management of our Influencer partners and Magic Makeup Stars stakeholders, whilst working closely with the other channel leads which includes Performance Marketing, Onsite Content / CRM, Trade / Loyalty and eCommerce Marketing
- This person will also work very closely with our Tech, Global Marketing, PR & Advocacy, Brand Marketing and Pro Teams
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
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