Director of Demand Generation, Evolv Technology
$169-220k
+ Bonus + Equity
Office located in Waltham, MA
AI-driven security screening & weapon detection
Be an early applicant
AI-driven security screening & weapon detection
201-500 employees
Be an early applicant
$169-220k
+ Bonus + Equity
Office located in Waltham, MA
201-500 employees
Company mission
Evolv Technology's mission is to make the world a safer place for people to gather.
Role
Who you are
- The ideal candidate will also be a player-coach who can inspire and mentor others
- Extensive knowledge of how to design, execute and measure comprehensive, multi-channel demand generation strategies, ideally for b2b SaaS businesses
- Ability to integrate various tactics (field marketing, digital marketing, email, webinars, events, social media) effectively
- Skill in leveraging both inbound and outbound tactics for pipeline acceleration
- Strong leadership skills to manage and inspire a team of marketers
- Ability to ensure timely execution of marketing activities and performance against goals
- Competence in managing marketing budgets effectively
- Skill in setting priorities to align with business objectives and maximize ROI
- Proficiency in assessing marketing pipeline, setting goals, and forecasting
- Skill in tracking, analyzing, and optimizing marketing performance based on data
- Hands-on experience with marketing automation platforms and martech tools
- Creative thinking to innovate and transform marketing practices and strategy
- Ability to implement testing strategies for demand creation process enhancement
- Focus on delivering results and a high attention to detail
- Self-starter mentality with a proven track record of delivering successful outcomes
- Strong interpersonal skills to cultivate and leverage relationships across the organization
- Ability to communicate performance results and collaborate on future initiatives
- Ability to work closely with various groups, including Marketing, Business Development, Sales teams, ensuring alignment and partnership on strategies and follow-ups
What the job involves
- We are looking for a marketing expert to play a vital leadership role on our marketing team
- Reporting to the SVP of Marketing, you will be responsible for driving pipeline growth through your design of a comprehensive b2b demand generation strategy, spanning from acquisition to engagement to conversion, and managing a team of talented marketers to execute demand generation plans
- The Director of Demand Generation understands how to create the performance-based integrated campaigns that will drive key acquisition, engagement and pipeline goals
- This means you’ll lead your team to develop creative direct and channel-lead integrated marketing campaigns that optimize the flow of qualified engaged accounts to sales
- You thrive on understanding the metrics and processes of pipeline creation leveraging both inbound and outbound tactics
- You’ll also utilize your strong analytical skills to continually reevaluate core KPIs, track analytics and ROI, develop and report on insights and campaign effectiveness, and report on performance to cross-functional stakeholders across Marketing, Business Development, and Sales
- You’ll work closely with various groups, including Business Development and Sales, to innovate and evolve our demand generation strategy, ultimately delivering the marketing inputs that drive continued revenue growth for Evolv
- In the first 30 days, you will:
- Participate in new hire orientation
- Conduct a thorough review of current demand generation strategies, marketing automation tools, and performance metrics
- Understand the company's product offerings, value proposition, and target markets
- Familiarize yourself with the demand generation team, understand individual strengths, and establish rapport
- Set up one-on-one meetings with key stakeholders including Marketing, Sales and Business Development leaders to understand their expectations and ongoing initiatives
- Start auditing the current Marketing tech stack to identify gaps or opportunities for enhancement
- Assess the current lead and account-based funnel definitions to understand the buying cycle stages and existing nurturing campaign goals
- Align with the SVP, Marketing and other senior leadership on immediate priorities and longer-term goals
- Begin formulating a plan to address identified gaps or areas of improvement in the current demand generation strategy
- Within 3 months, you will:
- Execute a comprehensive demand generation strategy that integrates various tactics (digital, email, events, social media, etc.)
- Ensure marketing pipeline goals for BD-sourced and channel opportunities are clear and forecasts are based on data-driven insights
- Implement initial changes or enhancements to the martech stack based on the audit conducted in the first month
- Implement testing strategies to analyze and enhance the demand creation process
- Outline communication strategy for key stakeholder groups related to demand plans and activities, results and insights
- Establish clear roles, responsibilities, and expectations for the Demand Generation team
- Foster a culture of continuous improvement, encouraging the team to innovate and optimize campaigns
- Within 1 year, you will:
- Oversee a comprehensive demand generation strategy, including account and vertical-based marketing, improved funnel conversion rates to the pipeline, and nurtured programs for customers and prospects
- Leverage data-driven insights and analytics to optimize campaign performance and maximize ROI
- Collaborate closely with the sales team to align marketing efforts with sales goals. Partner with the BDR and sales teams to develop outbound plays to complement our field marketing strategy
- Develop and implement content strategies across the customer journey that resonate with target audiences and support demand generation and conversion
- Stay up to date with industry trends, competitive landscape, and best practices in growth marketing, leveraging this knowledge to drive continuous improvement and innovation
- Develop bottoms-up and top-down models for projecting demand generation performance, pipeline growth and budget/resource requirements
- Implement advanced analytical practices for deeper insights into campaign performance and buyer behavior
- Have built out demand generation programs for existing and new Evolv products
- Continually assess the structure, roles and responsibilities on the Demand Generation Team, to advance career paths within the team and plan for future business needs
- You will be joining the Marketing Team and reporting directly to the SVP of Marketing
- The team culture is one based on building trust, collaboration, on-going development through kindness, authenticity, courage, drive, and fun!
Our take
Security screening systems are essential within venues such as concert halls, schools, and workplaces, but there are several problems with existing solutions. For example, lengthy queues and physically intimidating security checkpoints can taint visitor experiences, as well as cause congestion due to their inefficiencies.
Evolv Technology develops AI-driven screening systems, aiming to remove the tension, intimidation, and friction associated with security screening. It does this with a smart touchless screening sensor for weapon detection called Evolve Edge, in addition to an all-in-one venue security analytics platform called Evolv Express.
Whilst the company does face competition from similar security solutions at high-risk locations such as airports, its ability to serve a wide range of venues helps it stand out. It is no doubt Evolv has the ability to make spaces safer, though its past claims it made them "weapon-free" was challenged by a recent failure of its system to detect knives. It does, however, continue to innovate on its offering, and remains an attractive option in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2020
$30m
SERIES C
Oct 2019
$24m
SERIES C
Total funding: $106.4m
Company benefits
- Equity
- Flexible work environment
- Unique culture
- Medical and dental insurance
- 401(k) plan
- Unlimited vacation policy
- Quarterly budget to spend on the perks that are most meaningful to you
Company HQ
Waltham, MA
Leadership
Anil Chitkara
(Chief Growth Officer)Experience as Vice President of PTC. Was also Senior Vice President of Market Development for Oco from 2007 to 2011.
Michael Ellenbogen
(Chief Innovation Officer)Experience as Vice President of Product and Business Development for Vivid Technologies. Was CEO and Founder of Reveal Imaging Technologies from 2003 to 2011.
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