Group Acquisition Marketing Manager, Grammarly
B2B
$167-255k
Salary varies by location.
More information about location
AI-powered writing assistant
Open for applications
AI-powered writing assistant
1001+ employees
Open for applications
$167-255k
Salary varies by location.
More information about location
1001+ employees
Company mission
Grammarly's mission is to improve lives by improving communication.
Role
Who you are
- The ideal candidate brings deep B2B acquisition experience, a rigorous testing mindset, and the ability to translate data and insights into scalable growth strategies
- 8-10+ years of experience in digital or performance marketing, with deep expertise in B2B paid acquisition and full-funnel media strategy
- Proven ability to translate multiple target audiences into comprehensive media plans, defining channel mix, budget allocation by funnel stage, pacing, and KPI frameworks aligned to revenue goals
- Strong track record of connecting creative, targeting, and channel strategy to measurable business outcomes (pipeline, revenue, LTV/CAC, CPA, incrementality), using audience research, competitive insights, historical performance, and SaaS benchmarks to inform investment decisions
- Deep hands-on experience in media buying and in-platform optimization, including structured testing frameworks, experimentation, and attribution analysis
- Demonstrated ability to forecast performance and model expected reach, conversion, pipeline contribution, and ROI
- Comfortable as a working manager — able to dive into platforms, diagnostics, and experiment design while owning long-term strategy and performance reporting
- Experience managing and developing a small team, including coaching, feedback, and performance management
- Strong analytical skills and a track record of data-driven decision-making; experience with SQL, incrementality testing, and advanced attribution approaches is a plus
- Highly collaborative, with experience partnering across Creative, Product Marketing, Demand Gen, Data Science, Product, Engineering, and external partners
- Alignment with Superhuman’s values and culture
- Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments
What the job involves
- To achieve our ambitious growth goals, Superhuman is seeking a Group Manager, Acquisition Marketing (B2B) to lead and scale our B2B paid acquisition efforts across Commercial, Education, and Enterprise segments
- This is a highly strategic and hands-on leadership role responsible for building, executing, and optimizing our B2B lead generation and customer acquisition strategy
- You’ll own the paid B2B motion end to end—setting the long-term vision, driving near-term performance, and continuously experimenting to unlock new sources of efficient growth
- You’ll partner closely with Demand Generation, Lifecycle, Sales, Product Marketing, Data Science, and Product to connect performance marketing to revenue outcomes
- Own execution and performance of B2B paid acquisition campaigns, from full-funnel strategy and audience-to-plan translation through hands-on, in-platform optimization
- Translate multiple target audiences into comprehensive media plans, defining channel mix, budget allocation by funnel stage, flighting/pacing, and KPI frameworks grounded in audience research, competitive insights, historical performance, and SaaS benchmarks
- Build and maintain growth forecasts tied to Superhuman revenue targets, CAC, and efficiency goals, projecting reach, engagement, conversion, pipeline contribution, and ROI
- Lead performance strategy and execution across Paid Social, Display, Video, Paid Search, 6sense, LinkedIn, and YouTube to drive B2B growth across desktop and mobile
- Develop and own a unified, cross-channel roadmap that aligns incrementality-based testing, budgeting, attribution, and insights across channels
- Design and evolve a robust measurement and attribution framework that connects channel performance to Commercial, EDU, and Enterprise revenue, pipeline, CAC, and LTV
- Establish a structured pipeline for experimentation and innovation across B2B marketing channels, leading the testing roadmap end to end—hypothesis development, experiment design, analysis, and scaling of learnings
- Actively manage performance against targets, identifying efficiency and scale opportunities through structured reporting, attribution analysis, and continuous experimentation
- Partner cross-functionally with Demand Generation, Lifecycle, Sales, Product Marketing, Data Science, Product, Engineering, and Creative to align targeting, placements, messaging, and creative sequencing across the buyer journey
- Monitor and clearly communicate performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, incrementality, and revenue goals
- Manage and mentor 1–2 channel specialists and contractors, providing coaching on channel strategy and career development while remaining deeply engaged in execution
Our take
From professional writing to everyday correspondence, effective communication is critical. Grammarly is an AI-powered writing assistant that helps people write clearly and without mistakes, checking spelling, grammar, and other potential pitfalls.
Grammarly was originally launched as a subscription service for students, although the platform has moved into the mainstream in the last decade. It went freemium in 2015 and now works across more than 500,000 applications and websites, including email clients, enterprise software, and word processors. Paid tiers give users more tools beyond grammar and spelling checks, including things like word choice, sentence rewrites, tone adjustments, fluency, and formality level.
The company has been profitable since the beginning and now has a valuation of more than $13 billion, placing it among the 10 most valuable startups in the US. The AI writing assistant space is heating up, and Grammarly is hoping to defend its position against offerings including Scalenut, Ginger and Microsoft's Editor by the release of its SDK, making it far easier to integrate Grammarly into other applications. So far, this has been used in over 4,000 products and earned excellent ratings and increased user numbers of Grammarly's service.
Steph
Company Specialist at Welcome to the Jungle
Insights
44% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2021
$200m
LATE VC
Oct 2019
$90m
LATE VC
Total funding: $400m
Company benefits
- Support for professional development with training, coaching, and regular feedback
- Global, local, and team-specific events and programs
- Catered lunches
- Gym and recreation stipends
- Admission discounts
- Work from home opportunities
- Medical, dental, vision, financial, and other benefits, as well as equity
- Support to set up a home office
- Ample and defined time off
- 401(k) matching
Company HQ
Financial District, San Francisco, CA
Leadership
Alex Shevchenko
(Co-Founder & Board Member)Studied at Vienna's International University before receiving an MBA from the University of Toronto. Co-founded MyDropBox.com in 2006. The company was bought by Blackboard Inc. three years later. Co-founded Grammarly in 2009.
Max Lytvyn
(Co-Founder & Board Member)Studied for an MBA at Vanderbilt University before joining Blacboard Inc. as Director of Product Strategy in 2007. Was General Manager and then Partner at Sciworth Labs from 2004 to 2013. Was a Board Member at Uniweb and invested in farmland investment platform FarmTogether.
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