Senior Manager of Product Marketing, HopSkipDrive
$120-135k
+ Equity stock options. Salary range is applicable to Los Angeles only and may vary for other locations
Safe youth transportation solution
Job no longer available
Safe youth transportation solution
501-1000 employees
Job no longer available
$120-135k
+ Equity stock options. Salary range is applicable to Los Angeles only and may vary for other locations
501-1000 employees
Company mission
To create opportunity for all through mobility.
Role
Who you are
- This is a high-impact role for someone ready to lead both by example and through influence
- The ideal candidate is an expert in B2B go-to-market strategy, with a passion for using customer insights to craft powerful messaging and a confident, collaborative approach to enabling sales success
- 8+ years of product marketing experience, with a strong track record in B2B (preferably SaaS or tech) environments
- Proven track record of success working directly and extensively as a strategic partner with B2B revenue/sales teams to drive demonstrable business outcomes
- Exceptional communication and storytelling skills, with the ability to translate complex ideas into simple, compelling narratives that resonate with sales and customers
- Strong analytical and strategic thinking skills; comfortable using data to inform decisions and shape strategy, especially in relation to sales performance and market opportunity
- Deep understanding of B2B buyer journeys, personas, and customer lifecycle marketing, with proven experience translating this understanding into effective sales strategies and content
- Proven success leading high-impact product launches and cross-functional marketing programs that directly contributed to sales growth
- Comfortable in high-growth, fast-paced environments with multiple stakeholders and shifting priorities
- Bachelor’s degree in Marketing, Business, Communications, or related field
What the job involves
- We’re looking for a seasoned and strategic Senior Product Marketing Manager to own and drive our most critical go-to-market initiatives
- In this role, you’ll serve as the linchpin between product, marketing, and sales, translating market insights and product capabilities into compelling narratives that drive awareness, adoption, and revenue growth
- As a senior member of the marketing team, you’ll be looked to help elevate the craft of product marketing, and foster a culture of insight-driven storytelling and executional excellence
- This role will focus on Product Marketing for HopSkipDrive’s B2B clients and will have a strong emphasis on partnering directly with our revenue (sales) team
- Go-to-Market Leadership: Develop and execute comprehensive GTM strategies for new products, features, and strategic initiatives, ensuring alignment across Marketing, Product, Sales, and Customer Success, with a particular focus on enabling sales velocity and effectiveness
- Messaging & Positioning: Define and evolve product positioning, messaging, and value propositions rooted in deep customer and market insights, tailored to resonate with B2B buyers and empower the sales team
- Market & Competitive Intelligence: Lead research efforts to understand customer needs, market dynamics, and the competitive landscape, and use that knowledge to influence product and business strategy, translating insights into actionable sales strategies and competitive selling points
- Sales Enablement: Lead efforts to equip sales and success teams with the tools, training, and content they need to effectively sell and support our products, working to understand effectiveness in tools and assets. This includes developing compelling sales playbooks, presentations, competitive battle cards, and objection-handling guides
- Cross-Functional Partnership: Collaborate closely with Product, Sales, Legal, Brand, Marketing, and Support teams to ensure consistent messaging and seamless execution across the buyer journey, acting as a primary strategic partner to the B2B sales organization
- Mentorship & Thought Leadership: Act as a mentor to other product marketers and team members—providing guidance, sharing best practices, and helping to level up the function across the company
- Customer & Analyst Advocacy: Help elevate customer stories and case studies and build relationships with industry analysts to strengthen external perception, leveraging these assets to support sales and build market credibility
- Performance Analysis: Define KPIs, track performance of product marketing programs, and continuously optimize based on insights and feedback, with a clear understanding of impact on sales pipeline and revenue
Our take
Across the US, school transportation is under pressure as driver shortages, budget cuts, and rigid bus routes are making it harder for students to get to school safely and on time. This has opened the door for smaller vehicles and ride-hailing services to step in and support those students who don't fit neatly into traditional routes. HopSkipDrive has grown within this space, offering a flexible alternative that helps schools fill these gaps.
HopSkipDrive connects children with carefully vetted caregivers (often grandparents, nurses or childcare processionals) who then provide reliable rides when buses or public transport falls short. Operating in 17 states and supporting over 10,000 schools, the services has certainly eased commutes for many families.
And now the company is focsued on strenghtening its impact with technology and innovation. With its RouteWise AI platform it helps districts cut costs, improve efficiency and manage driver shortages, all while new safety modules and AI-driven planning tools continue to raise industry standards. With these advancements and a growing network of partners, the company is ready to keep shaping a more flexible futur for school transportation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2022
$37m
SERIES D
Aug 2021
$25m
SERIES C
Total funding: $107m
Company benefits
- Medical, Dental & Vision
- Health Spending Account
- Mental Health Resources
- Employee Assistance Program
- Short- & Long-Term Disability Insurance
- Paid Parental Leave
- 401K Plan
- Company Ownership/Equity
- Medical & Dependent Care FSA
- Travel Insurance
- Supplemental Legal
- Fully Remote Work Option
- Flexible Time Off
- 11 Annual Paid Holidays
- Week Closure at End of Year
- Sick Time Off for You and Family
- Home Internet Reimbursement
- Professional Development & Learning Stipend
- Remote & In-Person Quarterly Team Events
- Internal Rewards & Recognition Program
- Employee Referral Bonuses
Company HQ
Little Tokyo, Los Angeles, CA
Leadership
Joanna McFarland
(Co-Founder & CEO)Former Board Member at the Marketplace Industry Association and LA Tech.org.
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