Senior Manager of Product Marketing, HopSkipDrive
$120-135k
+ Equity stock options. Salary range is applicable to Los Angeles only and may vary for other locations
Safe youth transportation solution
Be an early applicant
Safe youth transportation solution
201-500 employees
Be an early applicant
$120-135k
+ Equity stock options. Salary range is applicable to Los Angeles only and may vary for other locations
201-500 employees
Company mission
To use technology, operational expertise, and new thinking to help kids reach their full potential by providing a safe, dependable way to get them where they need to be.
Role
Who you are
- This is a high-impact role for someone ready to lead both by example and through influence
- The ideal candidate is an expert in B2B go-to-market strategy, with a passion for using customer insights to craft powerful messaging and a confident, collaborative approach to enabling sales success
- 8+ years of product marketing experience, with a strong track record in B2B (preferably SaaS or tech) environments
- Proven track record of success working directly and extensively as a strategic partner with B2B revenue/sales teams to drive demonstrable business outcomes
- Exceptional communication and storytelling skills, with the ability to translate complex ideas into simple, compelling narratives that resonate with sales and customers
- Strong analytical and strategic thinking skills; comfortable using data to inform decisions and shape strategy, especially in relation to sales performance and market opportunity
- Deep understanding of B2B buyer journeys, personas, and customer lifecycle marketing, with proven experience translating this understanding into effective sales strategies and content
- Proven success leading high-impact product launches and cross-functional marketing programs that directly contributed to sales growth
- Comfortable in high-growth, fast-paced environments with multiple stakeholders and shifting priorities
- Bachelor’s degree in Marketing, Business, Communications, or related field
What the job involves
- We’re looking for a seasoned and strategic Senior Product Marketing Manager to own and drive our most critical go-to-market initiatives
- In this role, you’ll serve as the linchpin between product, marketing, and sales, translating market insights and product capabilities into compelling narratives that drive awareness, adoption, and revenue growth
- As a senior member of the marketing team, you’ll be looked to help elevate the craft of product marketing, and foster a culture of insight-driven storytelling and executional excellence
- This role will focus on Product Marketing for HopSkipDrive’s B2B clients and will have a strong emphasis on partnering directly with our revenue (sales) team
- Go-to-Market Leadership: Develop and execute comprehensive GTM strategies for new products, features, and strategic initiatives, ensuring alignment across Marketing, Product, Sales, and Customer Success, with a particular focus on enabling sales velocity and effectiveness
- Messaging & Positioning: Define and evolve product positioning, messaging, and value propositions rooted in deep customer and market insights, tailored to resonate with B2B buyers and empower the sales team
- Market & Competitive Intelligence: Lead research efforts to understand customer needs, market dynamics, and the competitive landscape, and use that knowledge to influence product and business strategy, translating insights into actionable sales strategies and competitive selling points
- Sales Enablement: Lead efforts to equip sales and success teams with the tools, training, and content they need to effectively sell and support our products, working to understand effectiveness in tools and assets. This includes developing compelling sales playbooks, presentations, competitive battle cards, and objection-handling guides
- Cross-Functional Partnership: Collaborate closely with Product, Sales, Legal, Brand, Marketing, and Support teams to ensure consistent messaging and seamless execution across the buyer journey, acting as a primary strategic partner to the B2B sales organization
- Mentorship & Thought Leadership: Act as a mentor to other product marketers and team members—providing guidance, sharing best practices, and helping to level up the function across the company
- Customer & Analyst Advocacy: Help elevate customer stories and case studies and build relationships with industry analysts to strengthen external perception, leveraging these assets to support sales and build market credibility
- Performance Analysis: Define KPIs, track performance of product marketing programs, and continuously optimize based on insights and feedback, with a clear understanding of impact on sales pipeline and revenue
Our take
HopSkipDrive is an LA-based organization committed to eliminating transportation barriers for children, including those requiring special assistance. The organization was launched by three women who cite their "Mom DNA" as the reason for the success of HopSkipDrive, entwining their innate desire to help their own kids with the goal of making opportunities accessible to all children.
With all CareDrivers requiring a minimum of five years' experience in a caregiving field, HopSkipDrive operates on the principles of empathy, safety, and reliability. This is a smart rule to implement, as not only can they avoid those with inadequate experience, but they also ensure that employees are truly committed to helping children - the very reason the organization was founded. The company makes money by keeping a percentage of the fares it charges (CareDrivers get the rest).
HopSkipDrive collaborates with a number of social agencies and school districts, providing them with effective youth transportation solutions. Although the company is competing with existing transportation providers, such as national services, it continues to grow as a viable and fresh alternative, raising impressive funds and growing its leadership team with new hires. The company's results back up its success as well, saving 160,000 pounds of CO2 emissions in eight months after launching its SmartPooling ride-share product. Results and moves like these will allow it to expand its services and continue the modernization of school transportation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2022
$37m
SERIES D
Aug 2021
$25m
SERIES C
Total funding: $107m
Company benefits
- We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity
- In addition, we offer competitive market comp, flexible vacation, FSA, medical, dental, vision and life insurance, 401(k), and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential
Company HQ
Fashion District, Los Angeles, CA
Leadership
Joanna McFarland
(CEO & Co-founder)Former Board Member at the Marketplace Industry Association and LA Tech.org.
Janelle McGlothlin
(Co-founder)Principal at WriteBand Studio. BA and BSc in International Relations and Strategic Management at University of Pennsylvania.
Carolyn Yashari Becher
(Co-founder)Co-founder & current CEO at Pearline Health. Former Limited Partner at The Fund.
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