Senior Content Marketing Manager, Webflow
$117-182.5k
Salary dependent on location. + equity
No-code web design and hosting platform
Open for applications
No-code web design and hosting platform
1001+ employees
Open for applications
$117-182.5k
Salary dependent on location. + equity
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- 5+ years of B2B sales-led growth content marketing (or equivalent) experience with deep expertise in writing across all marketing channels
- A knack for balancing creativity with business impact, shipping work that resonates with our audience while still nurturing the team to take on fulfilling work
- Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources
- Experience building strong cross-functional relationships and alignment to determine and achieve organizational priorities
- A clear and generous passion for storytelling, a deep grasp of digital marketing, and an innate ability to drive brand narratives
- An analytical mindset with the ability to interpret data and translate into actionable strategies
- Familiarity with content management systems (CMS) and analytics tools. Knowledge of Webflow as a tool is a strong bonus!
- A background in SaaS, B2B, or design software industry
- Experience navigating growing companies and a rapidly changing environment with adaptability and patience
What the job involves
- We’re looking for a Senior Content Marketing Manager to help us create content that fuels brand awareness, business goals, and community engagement
- You’ll work closely with our Product Marketing, Customer Marketing, Events team, and more to bring Webflow’s mission and values to life
- This person will play a critical role in bringing Webflow’s mission and value to a diverse audience of designers, marketers, developers, and more
- This role is perfect for someone who can quickly execute across written formats while keeping an eye on the strategic direction of the Webflow brand
- Reporting to the Senior Manager, Content Marketing
- Plan, write, and produce content (including blog posts, ebooks, reports) across funnel stages and channels that educate and engage current customers, prospects, and new audience members
- Develop and optimize content calendar considering SEO, external traffic opportunities, business needs, and the product roadmap
- Collaborate with internal and external stakeholders to produce cohesive and impactful campaigns to drive awareness and business growth
- Manage and produce content with internal and external stakeholders for key marketing events
- Measure and report on content performance to understand what’s working, what’s not, and how to improve
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company values
- Obsess over customer experience
- Move with heartfel urgency
- Say the hard thing with care
- Make your mark
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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