Content Creator, Small Door

Freelance/Contractor

Salary not provided

This is a freelance position, paid per project or retainer based on agreed-upon content volume and scope. Rate commensurate with experience

Junior and Mid level

New York

Members-only veterinary practice

Be an early applicant

Members-only veterinary practice

101-200 employees

HealthcareB2CMarketplacePets

Be an early applicant

Salary not provided

This is a freelance position, paid per project or retainer based on agreed-upon content volume and scope. Rate commensurate with experience

Junior and Mid level

New York

101-200 employees

HealthcareB2CMarketplacePets

Company mission

To deliver superior veterinary care for pets while providing a personalized, modern, and convenient experience for pet parents.

Job

Company

Role

Who you are

Experience creating content for brands or social-first audiences
Strong portfolio of TikToks, Reels, or short-form video—ideally with pets or health related brands
Proficiency with video editing tools
Ability to work independently, turn around projects quickly, and self-direct shoots
Has a pet (cat and/or dog)
On-camera presence or ability to direct light talent (e.g., pet parents, vets)

What the job involves

We’re looking for a creative, self-starting Freelance Content Creator to bring the Small Door Veterinary brand to life across digital channels—especially Instagram and TikTok
You’ll partner closely with our in-house brand and growth teams to ideate, produce, and edit original content that educates, entertains, and connects with modern pet parents
You must be comfortable filming yourself, your pet, and others
These videos will be posted pre-dominantly on Small Door affiliated accounts
This role is ideal for someone who lives and breathes content creation, has and is passionate about pets, and has a sharp eye for trends, storytelling, and what resonates online
This role pays per project and can evolve into a monthly/yearly retainer
Create short-form, vertical-first video and static content for social (primarily Instagram and TikTok)
Concept and execute original ideas in line with trends and campaign themes
Work with our team to brainstorm creative treatments and storyboards
Visit Small Door practices (in NYC, DC, or Boston) to capture pet moments, vet interviews, and behind-the-scenes content
Stay up-to-date on platform trends and bring fresh ideas weekly
Incorporate feedback and edits to deliver final, publish-ready content

Our take

The veterinary industry is struggling to keep up with the number of pets owned in the US - veterinary practitioners are overworked and underpaid, and the result of this is long waits for appointments, shorter visits and a general decrease in veterinary care. Small Door provides a membership model that pairs clients with vets to give pet owners access to 24/7 communication and priority services, ensuring their animals reach the care they need.

There are other companies that are aiming to reduce wait times and costs for sufficient veterinary care. However, Small Door has found its niche in the market by guaranteeing annual examination and priority access to specialists that are trained to deal with specific animals.

While Small Door has launched physical veterinary services, its primary focus remains on connecting clients with the right veterinayr experts. The company emphasizes that this approach helps it stay true to its mission of providing esential care for pets while ensuring vets are neither overworked nor underpaids. Despite this, Small Door still plans to expand its physical presence, aiming to have 25 locations by the end of 2025.

Freddie

Company Specialist at Welcome to the Jungle

Insights

B Corporation

Top investors

47% employee growth in 12 months

Glassdoor (4.5)

Company

Funding (last 2 of 4 rounds)

Dec 2022

$40m

SERIES B

Jun 2021

$20m

SERIES A

Total funding: $66.5m

Company benefits

comprehensive benefits, including a 401(K) match
Generous paid time off
Separate time off and budget allocation for Continuing Education, an environment of mentorship and continuous learning, as well as opportunities for career growth and advancement
Deeply discounted pet care at Small Door to help you take care of your furry family members.
A state-of-the-art hospital with plenty of natural light and technology that makes your life easier
A positive and collaborative work environment and true work-life balance

Company HQ

NoMad, New York, NY

Leadership

Florent Peyre

(Co-Founder & CEO)

Joined Ernst & Young as a Senior Team Lead in 2000. Was an Internal Consultant at Lagardere SCA. Moved to Hachette Filipacchi Media, eventually being promoted to VP of Emerging Platforms. Was hired by Gilt as VP of Business Development & Strategy, and then co-founded two startups, CasaHop and Placemeter, in 2012.

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