Marketing Strategist, Dotdigital
$75-90k
More information about location
Omnichannel marketing automation platform
Be an early applicant
Omnichannel marketing automation platform
201-500 employees
Be an early applicant
$75-90k
More information about location
201-500 employees
Company mission
To empower marketers to achieve their goals in faster and smarter ways.
Role
Who you are
- 3+ years of email & SMS marketing experience
- Knowledge around customer retention, e-commerce, and email best practices
- Strong analytical skills, ability to derive meaning from email KPIs and A/B testing
- Experience with an ESP
- BS/BA degree
- Ability to travel occasionally for customer visits and marketing events
- Ability to work in the US without sponsorship
What the job involves
- Dotdigital is seeking a Marketing Strategist to join our Professional Services team in the Americas region
- The Marketing Strategist should have a strong background in digital marketing, including email and SMS, and experience analyzing results (deliverability metrics, open/click-through/conversion rates, list quality and ROI) to help clients gain insight into their business and customer behaviors
- The Marketing Strategist should be able to identify strengths and weaknesses of current marketing campaigns and provide creative recommendations to improve results
- If you are a highly motivated email marketer who enjoys working one-on-one with customers and is also comfortable in front of an audience, we would love to hear from you
- Understanding their unique goals
- Driving high-level marketing strategies
- Identifying new programs to implement with detailed plans
- Building, testing and optimizing campaigns
- Tracking and Reporting Results
- Enabling our internal team by sharing leading industry practices
- Collaborate with internal teams to develop presentations for prospects and customers
- Being a thought leader in the space and presenting at internal and external marketing events
- Support PS team in customer engagements
Application process
- 15min Screening Call with Team Talent
- 30-minute call with Marketing Strategist team
- 30-minute call with Director of Professional Services
- 1 hr role-play mock presentation
- 30-minute call with General Manager
Our take
Dotdigital builds an omnichannel marketing solution for B2C, B2B, and NFP marketers. The company serves thousands+ of brands around the globe, counting British Airways, Royal Aeronautical Society, Barbour, Accolade Wines, and City & Guilds among its clients.
Marketers using Dotdigital can create hyper-targeted marketing campaigns that increase businesses' marketing ROI, boosts sales revenue and attracts more qualified leads. What's more, Dotdigital sets itself apart by being the world’s first carbon-neutral marketing automation platform.
Dotdigital's main priority is developing new data-driven digital marketing features in order to increase its customer base. New product launches and strategic investments are key to the company's continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
11% employee growth in 12 months
Company
Company benefits
- Wellbeing reward
- Paid Sick Leave
- Healthcare
- Medical Cashplan
- Paid Eye Tests
- Annual performance bonus or commission plan
- Loyalty reward
- Employee of the year
- Dotdollars rewards
- Referral schemes
- ShareBuy and ShareReward Schemes
- Dotdigital day
- Enhanced parental leave
- Volunteering
- Christmas holiday closedown
Company HQ
London, UK
Articles
Leadership
Simon Bird
(Co-Founder)Previously studied Computer Science at Royal Holloway, University of London. Co-Founded Dotdigital after graduating in 1999.
Tink Taylor
(Co-Founder & President)Since co-founding Dotdigital, became an Email Marketing Council Member for DMA in 2006 for 15 years. They have also been an E-communications Council Member for 6 years at IAB.
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