Product Marketing Manager, FareHarbor
More information about location
Booking solutions for tour operators
Posted today
Booking solutions for tour operators
501-1000 employees
Posted today
More information about location
501-1000 employees
Company mission
To make experiences better for everyone.
Role
Who you are
- 7+ years in product marketing for SaaS or technology, with multiple end-to-end launches and ownership of sustained adoption programs that moved real customer and business metrics
- A track record of elevating team craft and repeatable GTM practices through coaching, clear frameworks, and example work
- Deep experience partnering with product and engineering as a strategic counterpart to shape prioritization and build activation into the product
- A data-first mindset: you set clear success metrics, design experiments, and link activity to conversion, revenue, retention, or support reduction
- Exceptional written and verbal communication: you craft crisp executive narratives, sales-ready assets, and client stories that drive decisions and adoption
- Proven ability to scale global go-to-market approaches while adapting for regional nuance and stakeholder needs
- Bachelor’s degree or equivalent experience; advanced degree or relevant certifications are a plus
- A natural influencer: you secure alignment and resources across functions without formal authority and build repeatable processes that make the team more predictable and impactful
What the job involves
- The Product Marketing Manager, reporting to the Director of Product Marketing, is a strategic partner who turns product work into measurable market outcomes
- You will own go-to-market strategy from discovery through launch and sustained adoption, translating product capability into clear commercial value and client impact
- You will design activation programs, define success metrics, and run experiments that prove uplift
- The PMM is the bridge across Product, Engineering, Support, Sales, and Account Management, aligning teams and regions on features, messaging, and execution
- You will synthesize market, competitor, and client insight to influence roadmap and commercial strategy, produce executive-ready narratives and client assets, and ensure our products are positioned and adopted consistently across global markets
- Own go-to-market strategy for complex, multi-region launches and long-term adoption. Define clear success metrics, and own measurement and learning so every launch becomes an engine for measurable client impact
- Serve as the product marketing counterpart during product planning and development, shaping prioritization, activation design, and product decisions with product and engineering
- Design and lead activation and adoption programs that drive measurable client outcomes and commercial results
- Build repeatable playbooks for messaging, positioning, pricing inputs, launch hygiene, and post-launch learning loops so launches scale predictably across regions
- Align sales, account management, support, and engineering on messaging, commercial enablement, and success metrics. Create the one-pagers, commercial briefs, battlecards, and client stories they need to activate features and shorten deal cycles
- Synthesize market, competitor, and client insights into clear recommendations that influence roadmap, pricing, and commercial strategy
- Produce executive-ready narratives, sharp client-facing assets, and concise launch summaries that translate product capability into commercial outcomes
- Drive continuous improvement: run messaging and value proposition experiments, analyze results, scale winning tactics, and close the loop with product and commercial teams
- Lead product marketing strategy and long-term go-to-market playbooks for your product areas. Define segmentation, value props, pricing inputs, regional adaptations, and measurement so launches scale predictably across continents
- Design, run, and measure activation and adoption programs that scale across regions. Own success metrics, run experiments, iterate on winners, and tie outcomes to conversion, revenue, retention, and support reduction
- Partner with PMMs on discovery, positioning, launches, and post-launch measurement to raise consistency, craft, and outcome focus across the team. Provide frameworks, feedback, and example work that others can replicate
- Build tools, templates, and processes that improve launch velocity and quality. Deliver playbooks, checklists, launch trackers, and reusable assets that reduce firefighting and increase launch hygiene
- Enable commercial teams with targeted training, battlecards, playbooks, and client stories. Ensure sales and account teams have the materials and playbook to activate features quickly and shorten deal cycles
- Represent product marketing in cross-functional and executive forums. Present concise, evidence-backed narratives that secure alignment, resources, and timely decisions
- Influence product roadmap tradeoffs with a client-first, data-driven perspective. Surface market and competitor insight, quantify customer impact, and recommend tradeoffs that maximize commercial value
- Success Metrics:
- Activation & adoption: activation rate and usage. Weekly tracking; target = % lift vs baseline
- Commercial impact: conversion uplift and incremental revenue measured by experiments or controlled pre/post. Monthly
- PMM output quality: stakeholder satisfaction. Monthly sample
- Launch hygiene: checklist compliance, median lead time, % launches meeting post-launch criteria. Per launch, monthly rollup
- Measurement rigor: pre-registered metrics, defined controls, and statistical validity
Our take
Most holiday-goers in the US prefer to book their activities and experiences online - but when it comes to local operators, this isn’t always possible. FareHarbor has been developing software to help digitize the booking process for these smaller businesses and, over a decade, has brought thousands of them onto the books.
Along the way, FareHarbor also built up some strong momentum in the reservation management and distribution areas of the sector, which drove up the company’s valuation - making it a prime candidate for acquisition. Whilst TripAdvisor reportedly made multiple bids, FareHarbor ultimately went to Booking Holdings, the US’ largest vendor of tour company booking software.
This put FareHarbor in a strong position, enabling it to focus on customer acquisition (and insulating it somewhat from wobbles in the hospitality sector.) A 2025 global integration with Booking.com sees FareHarbor's network of operators gain direct reach to millions of travellers, while allowing Booking.com to expand its attractions offering.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (1 round)
May 2015
$0.2m
SEED
Total funding: $0.2m
Company HQ
Grachtengordel-Zuid, Amsterdam, Netherlands
Leadership
Andrea Carini
(CEO)Formerly VP of Product Development at Otrium, spent 9 years in Product at Booking.com, and was Head of Product Management at YOOX NET-A-PORTER GROUP.
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