Product Marketing Manager, FareHarbor
Growth & Adoption
More information about location
Booking solutions for tour operators
Job no longer available
Booking solutions for tour operators
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To make experiences better for everyone.
Role
Who you are
- 5+ years of Product Marketing experience within SaaS, technology, or digital products
- Proven experience owning go-to-market strategies from planning through post-launch optimization
- Strong partnership experience with Product and Engineering teams
- Demonstrated success improving activation, adoption, retention, or conversion metrics
- Experience designing experiments and using data to guide decisions
- Hands-on experience using AI tools to improve research, analysis, content creation, experimentation, productivity, or go-to-market execution
- Strong understanding of customer research, market analysis, segmentation, and positioning
- Exceptional communication skills with the ability to influence stakeholders at all levels
- Experience working across multiple teams and balancing competing priorities
- Ability to simplify complex products into clear customer value
- Curiosity about emerging technologies and a practical understanding of how AI can create value for both customers and businesses
What the job involves
- As a Product Marketing Manager, Growth & Adoption, you will be responsible for turning product investments into measurable business outcomes
- You will work closely with Product, Engineering, Sales, Account Management, Support, and Leadership to influence product direction, define go-to-market strategies, increase feature adoption, and drive commercial impact
- This role goes beyond launches
- You will help shape products before they are built, ensure activation and adoption are designed into the experience, measure outcomes after launch, and continuously improve performance through experimentation, customer insight, and modern AI-powered workflows
- Success is measured through activation, adoption, retention, customer impact, and business outcomes, not the number of launches completed
- You'll have the opportunity to influence products used by thousands of businesses around the world, shape how product decisions are made, help define the future of AI-powered experiences in travel and tourism, and directly contribute to the growth of both our clients and FareHarbor
- If you're excited about combining product strategy, customer insight, AI, experimentation, and commercial impact, we'd love to hear from you
- Partner with Product and Engineering throughout discovery, planning, development, launch, and optimization
- Represent customer, market, and commercial perspectives during roadmap discussions
- Ensure activation, adoption, and commercial success requirements are considered before development begins
- Use customer insights, market research, competitive intelligence, and adoption data to influence product decisions
- Develop end-to-end go-to-market strategies for new products, features, and initiatives
- Define segmentation, positioning, messaging, rollout strategies, and success metrics
- Align stakeholders across Product, Engineering, Sales, Support, and Account Management
- Adapt strategies for regional needs while maintaining consistency globally
- Design programs that increase product activation, adoption, and long-term customer value
- Identify friction points throughout the customer journey and recommend improvements
- Partner with commercial teams to increase awareness and usage of key product capabilities
- Create scalable frameworks that help clients realize value faster
- Use AI tools and workflows to improve customer research, competitive intelligence, positioning, experimentation, enablement, and go-to-market execution
- Evaluate emerging AI technologies and identify opportunities that create meaningful value for customers and internal teams
- Partner with Product teams to support the positioning, adoption, and commercialization of AI-powered products and capabilities
- Continuously improve efficiency and quality through thoughtful application of AI across the product marketing lifecycle
- Establish clear hypotheses, success metrics, and measurement frameworks
- Design and execute experiments focused on activation, adoption, retention, and conversion
- Analyze performance data and turn findings into actionable recommendations
- Continuously optimize messaging, onboarding experiences, and adoption programs
- Equip Sales and Account Management teams with clear positioning, customer stories, objection handling, and adoption playbooks
- Ensure commercial teams understand product value and can confidently communicate it to clients
- Measure the effectiveness of enablement efforts and continuously improve adoption of materials and processes
- Build repeatable frameworks, playbooks, templates, and processes that improve launch quality and execution speed
- Raise the quality and consistency of product marketing across the organization
- Help create a culture of experimentation, learning, and continuous improvement
Our take
Most holiday-goers in the US prefer to book their activities and experiences online - but when it comes to local operators, this isn’t always possible. FareHarbor has been developing software to help digitize the booking process for these smaller businesses and, over a decade, has brought thousands of them onto the books.
Along the way, FareHarbor also built up some strong momentum in the reservation management and distribution areas of the sector, which drove up the company’s valuation - making it a prime candidate for acquisition. Whilst TripAdvisor reportedly made multiple bids, FareHarbor ultimately went to Booking Holdings, the US’ largest vendor of tour company booking software.
This put FareHarbor in a strong position, enabling it to focus on customer acquisition (and insulating it somewhat from wobbles in the hospitality sector.) A 2025 global integration with Booking.com sees FareHarbor's network of operators gain direct reach to millions of travellers, while allowing Booking.com to expand its attractions offering.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (1 round)
May 2015
$0.2m
SEED
Total funding: $0.2m
Company HQ
Grachtengordel-Zuid, Amsterdam, Netherlands
Leadership
Andrea Carini
(CEO)Formerly VP of Product Development at Otrium, spent 9 years in Product at Booking.com, and was Head of Product Management at YOOX NET-A-PORTER GROUP.
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