Principal Machine Learning Engineer, Snap

Generative AI for Ads

$276-414k

Eligible for equity in the form of RSUs

Tensorflow
PyTorch
Expert level
Los Angeles
San Francisco Bay Area
Snap

Social media & camera company

Open for applications

Snap

Social media & camera company

1001+ employees

B2CAugmented RealitySocialSocial MediaMobile

Open for applications

$276-414k

Eligible for equity in the form of RSUs

Tensorflow
PyTorch
Expert level
Los Angeles
San Francisco Bay Area

1001+ employees

B2CAugmented RealitySocialSocial MediaMobile

Company mission

To empower people to express themselves, live in the moment, learn about the world, and have fun together.

Role

Who you are

  • Deep understanding of generative models and a proven track record of successfully applying them to products to deliver impactful solutions
  • Strong comprehension of machine learning and deep learning approaches and algorithms, and their applications to advertising, recommendation, and/or search
  • Experience providing direction and guidance to a team that focuses on Generative AI and machine learning technologies
  • Ability to design, train, and optimize advanced machine learning models
  • Excellent programming and software design skills
  • Ability to proactively learn new concepts and technology and apply them at work
  • Skilled at solving ambiguous problems and leading and executing complex technical initiatives
  • Strong collaboration and mentorship skills
  • Bachelor's in a technical field such as computer science, mathematics, statistics or equivalent years of experience
  • 9+ years of industry machine learning experience
  • 2+ years of experience as a technical lead
  • Experience developing and shipping performant and scalable machine learning models for Generative AI use cases
  • Experience with TensorFlow, PyTorch, or related deep learning frameworks

Desirable

  • Advanced degree in a related field such as machine learning, computer vision, or mathematics
  • Experience with ranking and recommendation systems
  • Experience in online advertising
  • Experience partnering with cross-functional executives and management across a globally distributed organization and exercising sound judgment
  • Track record of delivery in rapidly changing, highly collaborative, multi-site, multi-stakeholder environments
  • Experience working with a diverse group of engineers
  • Experience contributing to AI publications

What the job involves

  • Spearhead the development and implementation of innovative Generative AI technologies and their applications, with a focus on revolutionizing the advertising experience on the Snap platform
  • Envision and execute a strategic roadmap to elevate and evolve our advertising products through the integration and application of state-of-the-art Generative AI techniques
  • Utilize cutting-edge multimodal image and video generation models to pioneer a wide range of generative AI applications across the Ads ecosystem including:
  • Automating the creation and enhancement of advertiser creatives and assets leading to high-performing
  • Personalized ad creatives that resonate with target audiences
  • Leverage specialized models to construct innovative AR lenses
  • Generative recommendations
  • Enhance user and ads understanding to gain deeper insights that can power and optimize our advertising products, ensuring maximum effectiveness and relevance
  • Collaborate with cross-functional teams & leadership to set and align on machine learning strategies to meet company objectives, up-level the ML tech stack, and improve the performance of the organization
  • Keep up-to-date of emerging trends and advancements in the Generative AI landscape and proactively identify opportunities to leverage these developments to further enhance Snap's advertising capabilities
  • Advocate for and apply best practices when it comes to availability, scalability, operational excellence, and cost management

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Insights

Top investors

-9% employee growth in 12 months

Company

Company benefits

  • Paid maternity, paternity and family caregiver leave
  • Adoption, surrogacy, infertility and fertility preservation benefits
  • Backup child care coverage, caregiver assistance and digital maternity care support
  • Short-term disability, long-term disability, life insurance and AD&D insurance
  • Comprehensive medical coverage, including PPO, HSA and HMO options
  • Dental coverage, including orthodontia benefits
  • Vision coverage, including LASIK benefits
  • Gym perks and discounts
  • Team fitness classes, hikes and races
  • Sports leagues
  • Cooking and nutritional workshops
  • Generous time off and leave programmes
  • Meditation and yoga classes
  • Emotional and mental health support programmes and apps
  • Social gatherings, team outings and volunteering programmes
  • Speaker series, classes and subscriptions to educational programmes
  • Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth and after-tax basis for your retirement (yes, we even have the Mega Backdoor option!)
  • Rocket Lawyer memberships
  • Financial education programmes
  • Compensation packages that let you share in Snap's long-term success!
  • Have a teammate going through a tough time? Lend them a hand through our internal Snap-a-wish programme! We'll work hard to make sure they get the support they need.

Funding (last 2 of 7 rounds)

May 2016

$1.8bn

SERIES F

Mar 2015

$200m

SERIES E

Total funding: $2.6bn

Our take

Snap is the social media giant that owns Snapchat, a social media mobile app released in 2011. Created to serve as a more emotive communication form than texting, the app has gained mass popularity, reaching upwards of 400 million daily users worldwide.

After rejecting a billion dollar acquisition from Meta (then Facebook) in 2013, Snap has found itself in competition with the social media giant, particularly with Instagram. Despite this, the company has marked a place for itself in the ever competitive social media space through developing features like a Discover tab, augmented reality lenses, in-app games, ads and monetisation options, as well as launching its paid service, Snapchat+.

Snap has so far not earned an annual profit since going public in 2017, but as Snapchat's user base has continually increased it has nearly closed the gap. Like other tech companies it suffered in late 2022 due to a surprise drop in advertising revenue, but has been rebuilding to its former trajectory since then. Given Snapchat's lasting popularity amongst young people, further success appears likely.

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Kirsty

Company Specialist at Welcome to the Jungle