Senior Marketing Operations Manager, Hubs

• Bachelor’s Degree (or international equivalent)
• 10+ years of Marketing Operations experience
• 3+ years of Marketing leadership experience
• Knowledge, Skills, and Abilities:
• Knowledge of account-based marketing, communication, and dissemination techniques and methods
• Excellent communications skills
• Active listening skills: giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
• Ability to talk to others to convey information effectively
• Social perceptiveness – ability to be aware of others’ reactions and understand why they react as they do
• Proficient in computer applications such as Microsoft office
• Proven ability to set clear priorities and demonstrate strong organizational skills
• Ability to multi-task and be detail oriented
• Positive attitude and a strong sense of urgency
• Ability and willingness to take on challenges

Desirable

• The Senior Global Marketing Operations Manager is tasked with achieving outcomes by effectively integrating, managing, adopting, and optimizing a strategic mix of tools, data, technologies, applications, and processes.
• This role enhances marketing efficiency and effectiveness, ensures visibility into marketing performance through a focus on technology, reporting, and analytics, and establishes top-tier operational procedures
• This role reports to the Chief Marketing Officer and sits on the global marketing leadership team
• Identify, own and be the expert for all marketing technologies related to prospect acquisition and customer marketing programs,
• Work with IT on integrating the marketing ecosystem and technologies into the overall organizational infrastructure
• Act as the admin and main technical point of contact for any provider-owned and -operated SaaS applications or work in tandem with IT staff assigned to the marketing organization
• Create, maintain and optimize scalable processes to ensure that best practices around lead/account scoring, lead tracking, lead attribution, lead enrichment, lead segmentation and lead management are followed
• Educate, train and support marketing colleagues to ensure team alignment and consistency and guarantee best practices are adhered to companywide. As appropriate, work with sales ops and sales on utilization of technology and CRM tools for end-to-end reporting and analysis, and train SDRs/BDRs, or support training of this team if it sits outside marketing, on these same tools and processes
• Proactively stay ahead of next-generation B2B demand generation and marketing automation best practices, strategies, industry standards and technologies. Also understand how the application of artificial intelligence (AI) or machine learning (ML) can be applied for greater insights and optimization of campaigns and full funnel attribution
• Design, develop and maintain core operations processes to support collaboration and communication throughout the marketing and sales teams
• Ensure compliance with data privacy standards, including geographic requirements (such as GDPR; California Consumer Privacy Act)
• Maintain the integrity of the marketing database, lead flow processes, technology integrations and all related processes across the martech stack and infrastructure to ensure proper data usage
• Monitor database health and manage data initiatives, including segmentation and analysis, data augmentation from third-party tools and online sources; make recommendations on areas for optimization and improvement
• Ensure that GTM activities adhere to best practices for data usage
• Generate and optimize lead, campaign and ABM reports to determine ROI and business impact on a weekly, monthly, quarterly, annually and ad hoc basis. Also prepare executive insights to be delivered for quarterly business reviews and board of directors
• Support the marketing team through providing data analytics that track marketing activity performance to enable data-driven decisions
• Set up program-specific dashboards to measure both quantitative and qualitative results
• Monitor the performance of the marketing funnel and channels, manage the lead flow between marketing and sales functions, identify gaps, and develop solutions to keep on target with plan
• Establish analytics that provide visibility into asset utilization, including technology and content, to highlight unused assets needing optimization in order to improve ROI of marketing investments
• Work with legal/compliance for best practices related to data privacy management, changes in policy and safeguarding organizational data assets
• Act as an advocate for the adoption of existing technology and educate stakeholders on current and future capabilities within existing tech stack
• Partner with other marketing colleagues to execute lead generation, nurture, ABM and conversion programs
• Partner with finance, sales and marketing leadership to design, develop and maintain critical metrics to enable data-driven decisions
• Collaborate with Global Revenue Operations and sales teams to define, execute and monitor lead flow processes from inquiry to closed revenue, and optimize workflows to increase productivity
• Lead and manage marketing’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking
• Ensures best practice consistency for the CMO to maintain a progressive and modern marketing organization
• Effectively manage marketing’s resources, including internal services, external vendors, suppliers and the agency roster. Anticipate and plan ahead for capacity and resources to improve resource scalability for marketing’s agility