Account Manager, Later
Performance Marketing
$65-75k
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$65-75k
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- Bachelor's degree in marketing, business, or a related field. (Preferred)
- 2-4 years experience in influencer marketing and affiliate marketing, preferably in a similar role
- Prior experience in an agency or talent management role/environment
- Experience working with industry-relevant influencer and social media management platform (examples: Later, CreatorIQ, Influential, Captiv8, Sprout Social)
- Innovative and strategic thinker with proven ability to develop creative solutions that drive successful campaigns and initiatives
- Excellent communication and interpersonal skills
- Ability to work with industry-relevant influencer management platforms
- Data-driven mindset with the ability to analyze campaign performance
- Proficiency in marketing analytics and tracking tools
- Strong strategic negotiation and contract management skills
- Familiarity with relevant industry trends and emerging platforms
- Strong organizational and project management skills
- Strong knowledge in Google Suite
- Ability to assume responsibility & exercise good judgment when making decisions within the scope of the position
- Ability to perform the job safely & with respect for others, including within brand safety guidelines and in accordance with FTC standards
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- The Account Manager role requires a creative and data-driven professional who can manage client/influencer/affiliate relationships and end-to-end campaign execution while achieving key marketing objectives for brands
- This role will be supporting our Affiliate Marketing Platform, Mavely
- Identify, research, and recruit suitable influencers and content creators for brand collaborations and partnerships
- Negotiate and manage influencer contracts, budgets, and deliverables
- Develop creative campaign concepts and strategies that align with brand values and goals
- Provide influencers with guidance, assets, and support to create high-quality content
- Monitor and analyze influencer performance, engagement metrics, and ROI
- Maintain positive relationships with clients and internal teams, acting as their main point of contact
- Manage relationships with affiliate partners, networks, and publishers
- Create and optimize affiliate marketing programs to drive traffic and sales
- Measure the effectiveness of affiliate campaigns
- Monitor affiliate performance, commissions, and payouts
- Develop promotional materials and assets for affiliate partners
- Work collaboratively with Account Coordinators and other support staff to execute full-scale campaigns end-to-end
- Monitor campaign budgets and allocate resources effectively to maximize ROI
- Implement tracking mechanisms to measure the success of campaigns
- Regularly analyze and report on campaign performance, adjusting strategies as needed
- Ensure compliance with relevant regulations and industry standards
- Foster strong relationships with influencers, affiliates, and partners
- Provide timely communication and support to address inquiries and concerns
- Identify opportunities for collaboration and partnership growth
- Resolve conflicts and issues that may arise during campaigns
- Any other duties assigned by management
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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