Lifecycle Marketing Specialist, Teikametrics

• 1+ years of experience in email marketing, ideally in a SaaS or tech-focused company
• Proficiency with HubSpot and Salesforce for campaign creation, segmentation, reporting, and data synchronization
• Strong understanding of email marketing best practices, deliverability, and list management
• Experience with A/B testing, campaign analysis, and reporting
• Familiarity with customer lifecycle strategies and lead nurturing
• Excellent writing and communication skills
• Ability to collaborate across teams, including design and content

Desirable

• The Lifecycle Marketing Specialist will play a pivotal role in planning, executing, and optimizing email campaigns that drive engagement, nurture leads, and improve customer retention
• You will work closely with the Growth Marketing Director and cross-functional teams (content, design, and sales) to deliver personalized, impactful email marketing experiences to our audience
• From demand generation to customer lifecycle campaigns, you’ll own the email strategy and be a key driver of Teikametrics’ overall marketing performance
• Develop and execute email marketing campaigns across various stages of the customer lifecycle (lead nurture, onboarding, re-engagement, product adoption)
• Use HubSpot to create, manage, and track email campaigns, leveraging segmentation for targeted communications
• Collaborate with the Growth Marketing Director to ensure alignment between email campaigns and overarching marketing objectives
• Manage email lists and segmentation, ensuring campaigns are targeted and personalized for maximum impact
• Continuously optimize email content for deliverability, open rates, click-through rates (CTR), and conversion rates
• Track and report on the performance of email campaigns, analyzing key metrics like open rate, CTR, conversion rate, and ROI
• Conduct A/B tests on subject lines, copy, CTAs, and sending times to improve performance
• Provide regular performance reports to the Growth Marketing Director and other key stakeholders, using insights from both HubSpot and Salesforce to inform future strategies
• Work closely with the content team to ensure email copy is on-brand, informative, and engaging for our audience
• Collaborate with the design team to create visually compelling and responsive email templates
• Write compelling email copy that drives engagement, with a focus on personalization and relevance
• Ensure email content adheres to best practices, including GDPR and CAN-SPAM compliance
• Create and optimize automated email workflows (welcome series, lead nurture, product recommendations, etc.) within HubSpot
• Monitor and refine email funnels to ensure they are aligned with buyer personas, product offerings, and overall brand voice
• Build and implement lifecycle email strategies to improve customer retention, product adoption, and upselling
• Leverage Salesforce data to enhance email segmentation and personalization, ensuring consistency across email marketing and CRM touchpoints
• Sync lead and customer data between HubSpot and Salesforce, maintaining accurate and up-to-date contact records to improve targeting and lead nurturing