Marketing Manager, eBay
Meta Ads
Leading online marketplace
Posted today
Leading online marketplace
1001+ employees
Posted today
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- EBay’s Performance Marketing organization is seeking a talented, data-driven digital marketing manager with experience managing dynamic product ads, particularly on Meta
- The right candidate will already have experience with incrementality testing, and has a strong background understanding and working with experimental data to define statistically significant outcomes
- Confident expertise in using BI tools, particularly Excel and Tableau, and confidence in using SQL to extract data for business and ad performance data will make this candidate highly successful in the role
- Firsthand experience (not through agency management) with launching, maintaining, and testing dynamic product ads in Meta. Understand the test studies offered through Meta as well as the fundamentals of end-to-end experimental management such as power analysis, reducing contamination, managing test cell balance, evaluating performance intra-test, and conducting a statistically sound test readout
- Previous experience working cross-functionally with Finance and Analytics to partner on budgeting processes, forecast management, optimization opportunities, investment scenarios, and more
- Strong bias for action and communication skills across a variety of communication tools such as Zoom, Slack, task boards, and presentations up to an executive level, as this position requires working across offices and time zones
What the job involves
- This role falls within the Global Marketing team responsible for offsite paid advertising, focusing on highly efficient digital ads
- This role is responsible for daily and weekly ad operations, experiment launch and analytics, producing comprehensive ads business insights, and identifying optimization opportunities for Meta DPA advertising across multiple global markets
- This high-performing organization uses cutting-edge technology, internally developed marketing platforms, and data warehouse-based web analytics in the pursuit of driving millions of dollars in revenue from publisher ad clicks to eBay
- Drive the contribution to company growth and YoY efficient gross market sales growth of Meta lower-funnel/catalog purchase ads across multiple regional markets, leveraging a rigorous test-and-learn approach to continually optimize the channel
- Prioritize experiments based on impact, urgency, effort, and strategic value, using a close perspective on the mechanics of DPA using extensive and diverse product catalogs
- Work closely with Analytics, Finance, MarTech, Data Science and Core AI orgs to identify new opportunities and features for testing, especially as it regards achieving a balance of positive customer experience and efficiency at an ideal scale
- Partner with publisher account and solutions teams and other external partners as needed to utilize new solutions, features, and publisher betas
- Identify product feed, audience, and optimization signal testing opportunities by analyzing ad performance by many different dimensions
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
Salary benchmarks
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