Growth Marketing Analytics Lead, Kyte

• Bachelor’s degree in Marketing, Statistics, Computer Science, Data Science, or similar discipline
• 5+ years of experience in a marketing analytics or business intelligence role
• Strong proficiency in analytical tools and SQL
• Experience with business intelligence tools (we use Mode Analytics)
• Experience with Google Analytics, CRM (e.g., Braze), marketing media platforms (e.g., Meta Ads Manager, Google Ads), and associated APIs
• Experience with marketing attribution, retention modeling, cohort analysis
• Top-notch communication skills—you can make complicated data stuff sound simple and engaging
• Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment

Desirable

• Are you energized by bringing order to data and turning it into reports, visualizations and analyses that drive big decisions?
• At Kyte, we are looking for a Growth Marketing Analytics Lead to own all marketing data & analytics for our rapidly growing business
• We need someone who excels across multiple areas, including data engineering, business intelligence and marketing analytics, to supercharge our growth strategy and enable our team
• Be the architect for our marketing and broader business data
• Build and maintain robust, scalable data pipelines that keep our marketing data flowing smoothly and accessibly
• Collaborate closely with internal Engineering teams and external vendors to ensure we've got all the data we need, accurate and ready to go
• Develop and optimize business reporting and visualizations that drive marketing decisions and business performance
• Dive deep into data analysis, providing insights on conversion rates, marketing campaign performance, retention, customer segmentation, and other crucial topics
• Collaborate with other growth team members to define their data and analytics needs and turn them into clear, actionable insights that enhance our marketing engine
• Ensure compliance with data governance and security policies
• Support A/B testing and experimentation to drive conversion rate and marketing performance optimization