The Oetker Group is one of the largest and most established family-owned food and beverages conglomerates in the world. With corporations around the world becoming increasingly digitized, it is vital that the company keeps up with this change. Oetker Digital was founded for this reason.
Oetker Digital is headed up by a veteran of OC&C and Google, which has helped to shape its process considerably. The company's primary aim is to facilitate digital transformation and innovation in the Oetker Group by launching new ventures and products - for example eRetail (to help achieve better consumer conversion), and AdTech (for better consumer engagement).
Oetker Digital has benefited considerably from the backing of its parent company, which boasts an annual revenue of around €4 billion. Its main challenge will be bringing all parts of the Oetker Group into the digital age, which will require it to scale its staff and operations even further in the coming years.
Steph
Company Specialist at Welcome to the Jungle