Media Lead, Airbnb
Paid Social
$160-200k
More information about location
Community marketplace for holiday accomodation
Job no longer available
Community marketplace for holiday accomodation
1001+ employees
Job no longer available
$160-200k
More information about location
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- Passion for Airbnb and travel. Hosting experience is a huge plus
- 10+ years of experience in brand strategy, consumer research, data analysis, or marketing analytics—either client-side or at an agency
- Deep understanding of consumer insights, cultural trends, and behavioral data, with experience working with large data sets and third-party research tools
- You use data to simplify and focus, not to complicate
- Strong ability to visualize data and tell compelling stories with insights, using tools like Tableau, Excel, Google Analytics, or other BI platforms
- Exceptional critical thinking and problem-solving skills, with a proven ability to distill complexity into simple, powerful narratives
- Strong communication skills, both written and verbal, with an ability to influence cross-functional stakeholders
- Ability to work within tight deadlines, adjust to changing priorities, and balance short-term needs with long-term strategic vision
- A natural collaborator who thrives in cross-functional environments, bridging strategy, data, and creativity
What the job involves
- Join Airbnb, the world's largest community-driven hospitality company, where you will be part of a dynamic and collaborative team focused on creating meaningful travel experiences
- You will work closely with the Global Head of Media and various internal marketing and media teams, as well as external partners like EssenceMediacom, to ensure our social media campaigns resonate with diverse audiences around the world
- As the Media Lead for Social, you will develop and execute comprehensive paid social media strategies across platforms such as Facebook, Instagram, and TikTok
- Success in this role will be measured by the effectiveness of campaigns through engagement metrics, ROI, and brand integrity
- In your first 12 months, you will need to establish a robust paid social playbook and demonstrate significant improvements in campaign performance and audience engagement
- Craft and implement paid social media strategies tailored for various platforms
- Manage relationships with media partners and oversee campaign budget allocations
- Analyze performance data to optimize campaign effectiveness
- Collaborate with creative and marketing leads to ensure cohesive media execution
- Communicate campaign performance insights and opportunities for improvement to stakeholders
- Identify and drive innovative media strategies that enhance brand visibility
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company HQ
Showplace Square, San Francisco, CA
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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