Senior Manager of In-App Conversion Rate Optimization, Flink
Office located in Brunnenstraße, Berlin
Grocery delivery service
Open for applications
Grocery delivery service
1001+ employees
Open for applications
Office located in Brunnenstraße, Berlin
1001+ employees
Company mission
To deliver organic fresh fruit, vegetables, and other groceries directly to the homes of customers, within 10 minutes, at supermarket prices.
Role
Who you are
- 3+ years’ experience in Conversion Rate Optimisation, User Experience, or in similar role in a retail or e-commerce brand
- Creative and energetic team player who has a passion for Experience Optimization, AB Testing, and Personalisation
- Strong ability in using data analytics to drive decision-making and strategy, proficiency with Gsheet / Looker a must
- Experience with using Optimization tools such as Eppo a plus
- Detail-oriented with excellent organizational and project management abilities
- Strong ability to develop influential and collaborative relationships with the key stakeholders and the team
What the job involves
- This role, based in Berlin, will directly report to the Head of Growth Marketing
- The successful candidate will be in charge of optimizing the experience to drive meaningful impact in the customers’ browsing and grocery shopping experience based on data and insight as well as personalisation
- This role will also work closely with the Product & Engineering, and Data teams
- Hands-on management of CRO projects: Design, develop, and deploy experiments to optimize conversion on Flink platform (including the order of components, models behind them and the display of components)
- Analyze current customer journeys (traffic, bounce rate, conversion rate, drop-offs in the funnel etc), discover the pain points and opportunities
- Conduct experiments on personalization of our platform based on the different audience segments to fit their needs with the goal of improving their customer performance metrics
- Collaborate with Marketing, Product, Product Design, Retail Media, and Data teams to co-create homescreen roadmap and inform the stakeholders about upcoming experiments, coordinate the timing of execution with other teams
- Proactively seek opportunities, new insights and test ideas (leveraging experiments and initiatives from other markets) for data-driven conversion optimization tests
- Analyze test performance, providing insights to enhance customer journeys or product categories gleaned from these analyses, and make informed recommendations for improvement
- Manage an optimization library to document test learnings and share with the wider Product & Marketing team, translating insights into best practices and next steps for other teams to action upon
Our take
Online grocery delivery services in Europe range from early supermarket-specific services to the more recent success of mobile food-ordering applications. However despite thier proliferation grocery delivery services still face long waiting lists and logistic bottlenecks, with faster solutions coming with a compromise on the range and quality of products.
Flink provides an online website and mobile application for the delivery of fresh fruit, vegetables, and other organic-quality groceries to European homes. The company provides its services to 100 different European cities across Germany, the Netherlands and France, and claims that its grocery deliveries are provided at supermarket prices within 10 minutes of ordering.
Flink is one of the few remaining independent grocery delivery startups in Europe, with most of the others either having been acquired or shut down. German rival Gorillas for instance ate through its initial investments and was taken over in 2022. Flink has been playing a more conservative strategy, aiming for more steady growth, but had to receive a fresh investment round of 100 million euros in 2024 to help it outlast competitors. Rumors of a potential merger with competitor companies indicate the lengths that Flink is going to maintain its dominance in a market that, at present, is suffering from lower demand and higher costs.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
346% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2024
$114.6m
LATE VC
Apr 2024
$110.4m
LATE VC
Total funding: $1.4bn
Company benefits
- A good salary and fringe benefits
- A start-up environment with growth opportunities
- An environment where you have a lot of impact, and where your ideas immediately become reality
- A young and dynamic team
- A flexible employer
- 20% discount on your own Flink groceries
Company HQ
Kreuzberg, Berlin, Germany
Articles
Leadership
Oliver Merkel
(MD)Partner at Bain & Company. Co-founded Flink in December 2020.
Julian Dames
(MD)Consultant at Bain & Company before founding foodora, where they served as MD and Global CMO. Also served as CMO at Rappi.
Christoph Cordes
(MD)Began career at Adidas before becoming Manager Director at fashion4home GmbH.
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