Direct Mail Campaign and Analytics Lead, Point
Senior Manager
$119.9-175.3k
Salary dependent on location + Equity
More information about location
Helping homeowners to sell equity in their homes
Be an early applicant
Helping homeowners to sell equity in their homes
501-1000 employees
Be an early applicant
$119.9-175.3k
Salary dependent on location + Equity
More information about location
501-1000 employees
Company mission
To help homeowners become free of their debts and be able to unlock the wealth in their homes.
Role
Who you are
- Experience in consumer lending or financial services is strongly preferred
- 7+ years of experience in growth, performance, or analytics-focused marketing
- 3+ years of experience managing large-scale prescreen direct mail programs (3M+ mail pieces per month), ideally within consumer lending, financial services, or other highly regulated industries
- Proven success owning growth initiatives and delivering measurable business outcomes while managing significant marketing budgets
- Deep analytical skills with the ability to independently interrogate complex datasets, validate analyses (whether self-generated or produced by analysts or AI), and translate findings into strategic business decisions
- Experience partnering closely with Data Science, Analytics, and AI teams to develop targeting, scoring, forecasting, and experimentation strategies
- Demonstrated ability to define and lead end-to-end testing and experimentation roadmaps that drive continuous optimization and business growth
- Experience operating effectively in ambiguous, fast-paced environments, building scalable processes and operational frameworks where they do not yet exist
- Strong strategic thinking with the ability to identify key business questions, prioritize opportunities, and influence decisions through data-driven recommendations
- Proven track record of managing multiple external partners and vendors (including print, data, and agency partners) while maintaining exceptional quality, accuracy, and execution
- Exceptional project management, organizational, and communication skills, with the ability to present insights and recommendations to senior leaders and collaborate effectively across cross-functional teams
- Meticulous attention to detail with a high bar for accuracy and execution
What the job involves
- This role owns and scales Point's highest-performing acquisition engine: our direct-to-consumer direct mail (DM) prescreen program
- As the largest and most strategically important growth channel for Point—and a true competitive advantage—you will directly manage a major portion of the company's marketing spend and have a material impact on overall business performance
- We are looking for a leader, who can leverage their extensive experience in managing direct to consumer direct mail campaigns and drive innovation across audience targeting, creative testing, vendor management and speed and accuracy of execution
- You will also orchestrate a complex operation: managing multiple print, data, and list vendors end-to-end, holding them to a high bar on quality and timeliness, and coordinating creative production—all with exceptional attention to detail
- You will live in the data: partnering with the data science team building and validating targeting and response models, designing rigorous experiments, and turning detailed campaign analysis into spend and optimization decisions
- Precision and intellectual rigor are the core of the job—every mail decision is a quantitative one
- Direct Mail Strategy & Execution: Own and scale Point's highest-volume marketing channel—the direct-to-consumer direct mail prescreen program. Explore and test opportunities such as Triggers, 3rd-party list buys, ITAs, and new data sources to scale volume efficiently
- Detailed Performance Analytics: Independently conduct deep, hands-on analysis of campaign performance to uncover insights, measure ROI, and recommend optimizations
- Write your own SQL, do deep analysis to understand how different segments respond and convert, and pressure-test results
- Analyze and optimize to improve KPIs such as customer acquisition cost (CAC), response and conversion rates, cost per funded customer. Own campaign forecasting and in-month pacing
- Partnership with Data Science: Work hand-in-glove with the Data Science team to develop, validate, and continuously refine prescreen criteria, audience scoring/response models, and value estimation
- Translate business questions into modeling requirements, stress-test model outputs, and turn them into targeting decisions—acting as the connective tissue between analytics and channel execution
- Vendor & Partner Management: Manage relationships with multiple print, data/list, and agency vendors end-to-end. Set clear SLAs and quality standards, coordinate timelines across partners, resolve issues quickly, and hold vendors accountable for accurate, timely, performance-oriented work
- Experimentation: Design and run well-controlled experiments on creative, targeting strategies, offer construction, and the mail decision itself—defining success metrics, sizing tests appropriately, and reading results rigorously to meet growth goals while managing risk
- Creative Development & Testing: Author creative briefs and lead cross-functional collaboration to develop, iterate, and test new direct mail creative. Partner with Creative/Content teams and external agencies to ensure messaging accuracy, compliance, and brand consistency
- Project & Budget Management: Oversee complex, multi-workstream campaign operations with meticulous attention to detail and clear communication across stakeholders. Manage the direct mail budget, ensuring efficient allocation and high ROI
Our take
Purchasing a property can result in immense debt. Home buyers must often take out bridge loans to finance their purchase whilst continuing to live at their current residence.
Point provides property financing by providing a share of a homeowner's equity in advance to fund the purchase of a new home. The startup evaluates the finances of an applicant and purchases their property, obtaining a stake in the property if it is sold within ten years.
Point claims to prevent its customers from taking on crippling debt to fund a property purchase, and has helped nearly 10,000 homeowners across the United States. The company expanded from 16 to 28 total geographies in 2024, followed by a commitment to $2.5 billion in home equity investments in 2025. This large commitment exemplifies Point's growth and power within its industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
65% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2022
$115m
SERIES C
Mar 2019
$22m
SERIES B
Total funding: $145.5m
Company benefits
- Health Insurance: Point provides platinum-rated plans for medical (Anthem Blue Cross or Kaiser Permanente), dental and vision (The Standard). We cover 99% of employee premiums and 75% of dependent premiums
- Generous Vacation: Take time for yourself and your family when you want - Point has an unlimited vacation policy
- Continued Learning: We encourage all team members to attend events hosted by our investors, external workshops and conferences. We believe in continuous improvement and want to support employees on their professional journeys
- Family Friendly: Point will top off state applicable PFL earnings, as well as two weeks of fully paid leave to be available after exhaustion of state PFL. In addition, employees will receive 4 weeks: s of fully paid transition time. For the first consecutive four weeks after returning to work following parental leave, and following exhaustion of all other paid leave benefits, the employee may work part-time, meaning two or three days per week, and will receive 100% of regular base pay
- Work From Home Stipends: With employees working remote, Point will provide employees a $50 monthly cell phone stipend and a $50 monthly internet stipend. In addition, we will reimburse up to $150 to help you purchase supplies for your home office.remote, Point will provide employees a $50 monthly cell phone stipend and a $50 monthly internet stipend. In addition, we will reimburse up to $150 to help you purchase supplies for your home office
Company HQ
Downtown North, Palo Alto, CA
Leadership
Eddie Lim
(Co-Founder)Studied Computer Science at Harvard. Co-founder & CTO of Metails. Worked in Product Design at Facebook. Also Co-founded: Trial Pay Inc; Yub, Inc; and TXN.
Eoin Matthews
(Co-Founder)Co-founder & VP of Development at Metails. Part of the Founding Team of Sendgrid. Worked at Rakuten for 6 years, leaving as VP of Business Development. Became VP of Business Development at VigLink. Founded popt.com. Was a Board Member on viethope.inc for 5 years.
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