Marketing Manager, Voltus
Demand Generation & Field Marketing
$120-135k
Salary in US currency, may vary in other locations + 15% bonus paid annually, and equity
More information about location
Distributed energy resource connection and management
Open for applications
Distributed energy resource connection and management
201-500 employees
Open for applications
$120-135k
Salary in US currency, may vary in other locations + 15% bonus paid annually, and equity
More information about location
201-500 employees
Company mission
To be the distributed energy platform that fulfills the promise of the energy transition.
Role
Who you are
- The ideal candidate is action-oriented with a go-getter mindset, learns quickly, and can ramp on a new customer, product, and market fast
- Direct experience owning demand generation campaigns end-to-end: digital, email, nurture programs
- Background in B2B marketing at established, complex organizations
- Excellent writer and storyteller; distills complex technical or market information into digestible concepts for prospective customers
- Builds trusted, embedded relationships with cross-functional partners, especially Sales, Energy Markets, and Sales Productivity
- Top-notch communication with colleagues: in person, written, and presentations
- Knowledge of HubSpot and Salesforce is a must
- Do-er/driver mentality, pushes projects and initiatives to completion while meeting deadlines, highly self-initiated
- Experience with Claude is a plus
What the job involves
- Voltus has an immediate opening for a Marketing Manager - Demand Generation & Field Marketing
- This role will own end-to-end demand generation strategy and execution for select territories across the US and Canada, from building and running the campaigns that drive pipeline to bringing that messaging to life through email, webinars, trade shows, and in-person events
- Reporting directly to the Associate Director of Marketing, this role will be focused on helping Sales meet their annual, regional, and win rate goals
- This person will act as a true thought-partner to Sales and Energy Markets, not just a support function
- Success in this role means becoming deeply embedded in these teams' day-to-day work: understanding their pipeline, their territory dynamics, and where deals are getting won or lost, closely enough to proactively surface more leads, help move deals across the finish line, and anticipate what Sales will need next before they have to ask
- You'll own demand generation strategy while contributing across broader marketing priorities. Direct energy-sector experience is not required, but a background in B2B marketing at established, complex organizations is a strong plus
- Responsibilities for select number of territories:
- Partner with Sales and Energy Markets to achieve Voltus's annual sales goals by sharpening Voltus's sales messaging and executing campaigns that drive enrollment
- Build and run multi-channel demand gen campaigns, including email, digital, and nurture programs, to generate and advance pipeline
- Manage prospecting and upsell email campaigns to meet enrollment deadlines, plus opportunistic campaigns tied to program news, current events, and grid conditions
- Host webinars to generate new leads and nurture existing deals in pipeline
- Own the demand gen calendar and prioritize campaigns against pipeline needs, with support from the Associate Director of Marketing
- Measure and report on campaign effectiveness (# of leads, $ influenced) and use results to refine future campaigns
- Strategy & Insights:
- Build deep expertise in your assigned territories: DR programs, competitors, industries of focus, customers, and macro-trends
- Partner with Sales leaders and Energy Markets to sharpen positioning and competitive differentiation
- Analyze closed and lost deals to identify areas of opportunity and improvement
- Maintain competitive intelligence documentation and share new insights with Sales, Energy Markets, and Product teams
- Field Marketing:
- Identify trade shows and execute presence at them; submit for opportunities to speak where appropriate
- Host in-person events and dinners to nurture relationships and deepen pipeline
- Manage region-specific industry association relationships
- Sales Enablement:
- Support Energy Markets on new program launches to ensure smooth, impactful rollouts
- Create marketing collateral and case studies
Our take
The push towards green energy, combined with a sharp pivot away from traditional energy sources like natural gas, has accelerated the development and commercialisation of new electrical supply solutions. One such solution is the leveraging of Distributed Energy Resources (DERs): small-scale supply or demand resources that can be hooked up to the electric grid to help meet (or ease) demand.
Voltus helps broker this connection between DERs and the grid, allowing commercial owners of DERs to connect them to all the wholesale electricity markets in Canada and the US, and thereby gain and manage a potentially substantial additional income stream.
Voltus doesn’t manage as much load as competitors in the space like Enel X and CPower, but with its 2021 SPAC funding, it’s aggressively driving to capture more of what’s quickly becoming a hefty market opportunity. Behind-the-meter loads like water heaters and AC, and energy sources like microgrids and EV chargers, are increasingly sought after by businesses and land owners, and Voltus is benefitting from partnerships with large businesses such as Madison Square Garden Arena and Western Grain Marketing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2021
$31m
SERIES C
Oct 2020
$25m
SERIES B
Total funding: $66.1m
Company benefits
- Competitive compensation package
- Unlimited leave for full-time employees
- Parental leave
- Comprehensive benefits package to promote health, wellness, and financial security
Company HQ
Presidio of San Francisco, San Francisco, CA
Leadership
Matthew Plante
(Co-Founder & President)Spent time as VP of Sales first at EnerNOC, then at Bidgely. Subsequently served as CEO of EcoFactor.
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