Growth Marketing Manager, Dandy

• 5+ years of experience in performance marketing, demand generation, or lifecycle marketing, with a focus on Email, SMS, and Direct Mail
• Expertise in Marketo and experience managing email marketing at scale
• Proven track record in performance-driven marketing with a focus on data, analytics, and optimization
• Experience working in a B2B software or tech company preferred
• Strong analytical mindset with the ability to measure success and iterate on performance
• Ability to manage multiple projects and priorities in a fast-paced environment
• Excellent communication skills and ability to work cross-functionally

Desirable

• We are seeking a Growth Marketing Manager to join our Growth Marketing team and lead our Email, SMS, and Direct Mail marketing efforts
• This role will be responsible for channel strategy and end-to-end management, ensuring they effectively engage, nurture, and convert prospects
• The ideal candidate has a strong background in performance marketing and is highly skilled in email marketing with Marketo
• Experience in a B2B software company is preferred
• This individual will focus on executing data-driven marketing campaigns that drive measurable business impact
• Develop the Email and SMS campaign, nurture, and automation strategy to deliver against Dandy’s SMB & Enterprise customer acquisition targets
• Prioritize and allocate resources to deliver the best performance outcome
• Develop segmentation strategies to personalize messaging and optimize engagement
• Manage and optimize automated workflows, trigger-based campaigns, and A/B testing to improve performance
• Collaborate with cross-functional teams to develop content, creative, and promotional strategies
• Ensure best practices in email deliverability, audience targeting, and conversion optimization
• Develop the Direct Mail campaign and automation strategy to deliver against Dandy’s SMB & Enterprise customer acquisition targets
• Allocate budget and prioritize resources to deliver the best performance outcome
• Develop segmentation & personalization strategies to improve Direct Mail response rates
• Partner with vendors and internal stakeholders to oversee production, personalization, segmentation and distribution
• Analyze the performance of direct mail efforts and optimize for ROI and engagement
• Establish KPIs, track performance, and generate actionable insights
• Analyze campaign data to measure effectiveness and make data-driven budget & resource optimizations
• Drive continuous improvement through testing, reporting, and strategic iteration
• Work closely with Product Marketing, Marketing Operation, Sales and Creative teams to develop the content strategy, audience targeting, and campaign execution
• Partner with the Marketing Operations teams to ensure seamless integration of marketing technologies
• Partner with Sales to optimize outreach strategies to improve response rates
• Stay ahead of industry trends and innovations in email, SMS, and direct mail marketing