Website Marketing Manager, Human Interest

• 3-5+ years of experience in digital marketing, with a specific focus on SEO and CRO in a B2B or SaaS environment
• Strong understanding of on-page, off-page, and technical SEO principles
• Proven experience with A/B testing platforms (e.g., VWO, Optimizely) and methodologies to improve user experience and conversion rates
• Proficiency in analytics platforms (Google Analytics, Amplitude, Looker Studio) and SEO tools (Ahrefs, SEMrush, Moz)
• Familiarity with CMS systems (Contentful, HubSpot), web crawling tools (Screaming Frog), and basic HTML/CSS
• Strong analytical and problem-solving skills with the ability to turn data into insights
• Excellent communication, project management, and cross-functional collaboration skills

Desirable

• As the Website Marketing Manager at Human Interest, you will own the delivery and performance of our digital storefront. This is a crucial individual contributor role where you will directly manage, optimize, and execute growth marketing efforts centered on SEO and CRO. You will be on the front lines, implementing technical changes, creating and publishing content updates, and leading our A/B testing program
• This is a cross-functional role working closely with content, product marketing, engineering, PR, and partner marketing teams to ensure our website and digital channels are optimized for growth. You’ll thrive if you are equally comfortable rolling up your sleeves in tools like Contentful, Builder.io, HubSpot, and Amplitude as you are presenting insights and recommendations to stakeholders
• Given our rapid pace, you’ll need to be comfortable prioritizing, pivoting quickly, and consistently delivering high-quality outcomes. This is an individual contributor role reporting to the Lead, Growth Marketing
• Optimize digital channels:
• Develop and implement SEO strategies to increase organic traffic and improve search rankings for priority keywords and visibility within new search features like Google’s AI Overviews
• Manage ongoing technical and tactical SEO updates in partnership with product and engineering
• Lead CRO initiatives, including funnel analysis, user journey optimization, and A/B testing (VWO, Optimizely, or similar)
• Conduct keyword research, competitive analysis, and site audits (Ahrefs, SEMrush, Screaming Frog) to identify opportunities
• Collaborate with content and PR teams to ensure SEO best practices are applied across all campaigns
• Manage website content & operations:
• Act as a marketing lead for a potential website migration project and support the technical and content rollout of a major company brand refresh
• Oversee website content updates, including product launches, feature updates, legal pages, PR announcements, and blog content, leveraging platforms like Contentful and Builder.io
• Manage the publishing workflow for SEO-driven content: ideation, briefing, compliance review, and publishing
• Partner with marketing operations and PR to support pressroom updates, banners, and HubSpot asset management
• Maintain marketplace landing pages, ensuring timely updates and consistency across offerings
• Evaluate and introduce AI-driven content production tools (e.g., AirOps) to accelerate workflows
• Drive data-informed decisions:
• Set up and execute A/B and multivariate tests, documenting results and best practices for future optimization
• Own dashboards and reporting (Amplitude, Looker Studio, Google Analytics), providing actionable insights on SEO, CRO, and overall digital performance
• Deliver clear readouts and recommendations to internal stakeholders through reporting cadences (weekly, monthly, and campaign-based)