Celonis started out in an obscure niche which the company called process mining. Its first product was created to scan data logs for its clients and map out their processes in its entirety - inefficiencies and all. Celonis' product was in essence, to be considered a replacement for costly consultants and quants.
The company has since branched out into an even more niche area that plays on the strength of its products and proprietary technology - such as execution management solutions. Celonis' product found significant uptake across industries like supply chain, manufacturing, and business intelligence which quickly amassed it a wealth of enterprise customers and hundreds of millions of dollars in recurring revenue.
Celonis is king in its industry as it was founded just as data-heavy enterprise operations sky-rocketed. Now, the company is backed by hefty funding and impressive advisors across several industries, still seeing increased investment despite the venture capital market is experiencing a slowdown. Celonis has shown impressive foresight and innovation as a company and will continue to eat the fruits of those labour for many years to come.
Freddie
Company Specialist at Welcome to the Jungle