Account Manager, Roku
Media & Entertainment
$90-120k
+ Equity awards
More information about location
4 days a week in office (Santa Monica, CA)
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
$90-120k
+ Equity awards
More information about location
4 days a week in office (Santa Monica, CA)
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- This individual will have a passion for building strong customer relationships and collaborating closely with internal Ad Support departments
- This position requires strong communication skills and a high-level of attention to detail while working in a fast-paced sales environment
- 3+ years of consultative experience in account management/client services at an ad tech company or media planning at an agency
- Experience in video and display advertising with a premium publisher, ad network, data vendor, or agency
- Experience working with performance advertisers who prioritize lower-funnel outcomes
- Hands on experience in Programmatic video executions, workflows, and troubleshooting
- Understanding of PMPs, how to set them up and optimize to maximize revenue
- Experience working with DSPs, SSPs, ad exchanges, ad servers, or any other optimization platform
- Strong passion for collaboration, creative brainstorming, and proactive client engagement
- Analytical, project management, data-driven, deadline-drive, and process-oriented personality
- Reporting intelligence with Salesforce, Excel, Looker, PowerPoint, and Tableau
- Knowledge of verification vendors (DoubleVerify, Integral Ad Science, Nielsen, etc.)
- Knowledge of 3rd party measurement partners (Nielsen, Foursquare, etc.)
- Strong, persuasive communication skills, both verbal and written
- Self-starter, comfortable working in fast-paced, growing environment
- Bachelor's degree or equivalent
What the job involves
- The Client Services team is responsible for managing and growing Roku’s partnerships with Advertisers and ultimately enabling our clients to reach their business objectives
- The Account Manager role is a strategic partner to Roku’s Clients and the Roku Ad Sales team
- This position plays a key role in ensuring end-to-end success for advertising partners from pre-sale to post-sale via ownership over campaign success and execution
- The Account Manager is responsible for ensuring campaigns deliver on advertiser objectives by using data to inform campaign optimizations, with a focus on lower-funnel marketing goals
- This individual is integral in maintaining and growing key partnerships while upselling and maximizing revenue for Roku’s advertising business
- As an Account Manager supporting the Media & Entertainment vertical, you will work to support the Ad Sales team and adopt a consultative approach to supporting Roku’s Ad Sales clients
- Account Managers at Roku are involved in each step of the campaign lifecycle from pitch, pre-sale, launch, execution, optimization, post-sale campaign readouts, billing, and client engagement
- The role is directly responsible for campaign execution, performance, and Roku ROI
- Serve as the lead day-to-day point of contact for Roku’s clients (top-tier advertisers and agencies)
- Be an expert on Roku’s unique ad products with support from Measurement, Analytics, and Product teams to provide the best value to our clients to achieve their advertising goals
- Experience in managing and growing accounts. Inclusive of forging a strong relationship with clients, understanding their objectives, and recommending best strategies to proactively drive renewals and upsell opportunities for all current clients
- Ability to craft persuasive narratives with data driven storytelling to engage and upsell clients to drive incremental revenue
- Experience with supporting Account Executives on client meetings, and comfortable with presenting insights, data, and campaign metrics during meetings and/or QBRs
- Collaborate with Account Executives to review and respond to RFPs (Request for Proposals) for your assigned accounts
- Uphold Roku’s Best Practices and Ad Guidelines on creative builds. Serve as the liaison between the client, Roku's Sponsorships and Design team, and Ad Operation teams to streamline creative builds from start to finish
- Responsible for ensuring campaigns launches are seamless and on time. Regular and constant communication with clients and internal teams to confirm campaign setup and activation
- Frequent monitoring and reporting of campaigns to ensure they are performing and pacing toward client KPIs through optimizations. Provide status updates and reporting to key stakeholders (AEs and clients)
- Exceptional troubleshooting, analytical, and problem-solving skills, along with a strong ability to collaborate cross-functionally with Ad Operations and other business operations teams on campaign activations and optimizations
- Support the Finance team to ensure campaigns are properly invoiced each month and work with clients to receive timely payments
- Well organized and detailed-oriented individual with the ability to prioritize, multitask, and meet deadlines
- Ability to work across variety of media types including Direct IO, PG, and PMP campaigns
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
Salary benchmarks
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