Director of Demand Generation, Bonterra
Paid Media
$123-143k
+ Annual bonus
Software for social impact organizations
Job no longer available
Software for social impact organizations
1001+ employees
Job no longer available
$123-143k
+ Annual bonus
1001+ employees
Company mission
To propel every doer of good to their peak impact.
Role
Who you are
- The ideal candidate will be a seasoned leader with a proven track record of driving pipeline growth, motivating teams, optimizing agency outcomes, and employing extensive keyword analytics to increase conversions
- They will understand industry benchmarking, strive to outperform those benchmarks, and be comfortable defining and reporting on paid campaign success metrics
- 8-10+ years of paid media experience driving revenue impact in high-growth B2B technology companies (Saas preferred)
- 7-8+ years of people management experience
- Prior roles or experience marketing to buyers at various levels in a recurring revenue model
- Core expertise in paid search, paid social, retargeting, display, and PPC review sites
- Proven success in developing actionable segmentation strategies to drive lead acquisition efforts across new and existing customer audiences
- Ability to lead and manage teams at both strategic and operational levels
- Core expertise in managing multiple budgets and optimizing spend across various programs and distribution channels
- Deep knowledge of marketing technology, paid media platforms, BI, and CRM systems to maximize efficiencies in campaigns
- Ability to make informed decisions with the best available data and navigate competing priorities to deliver results
- Exceptional analytical, writing, and presentation skills
- Proven track record of identifying, recruiting, and developing talent
- Previous non-profit, foundations, grant making, corporate giving, philanthropy, and/or public sector experience a plus
What the job involves
- Reporting to the SVP of GTM Activation, the Director of Paid Media will lead a team of functional experts to develop new strategies that advance lead conversions and drive efficiencies and value out of existing paid media campaigns across Google, Microsoft, Meta, and Gartner Digital Markets
- This individual will also proactively partner with key stakeholders across GTM Programs, Web, SEO, Brand, and Marketing Analytics to achieve monthly, quarterly, and annual performance results
- Develop, forecast, and benchmark the paid media lead acquisition strategy to achieve revenue and pipeline goals
- Maintain a data-first approach through continual tracking, KPI reporting, optimization, and experimentation (A/B testing protocols) to meet or exceed company goals within budget
- Lead, motivate, and mentor members of the paid media team to efficiently use the latest range of techniques across Google, Microsoft, Meta, and Gartner Digital Markets
- Evaluate competitor, customer, and market condition data to drive optimal performance growth across paid media channels
- Use strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points
- Manage a complex budget and deliver campaign plan recommendations that align to performance targets and/or support incremental investment strategies
- Research new technologies and industry trends that keep Bonterra at the forefront of paid media opportunities
- Develop and document processes, including defining SLAs, to become more predictable and efficient across paid media campaigns and within in each functional area
Application process
- We will be accepting applications for this role until 8/31/2024
Our take
Bonterra is a social good software company supplying an array of solutions to make social impact organisations more efficient, effective, and user-friendly. The company combines products from CyberGrants, EveryAction, Network for Good, Social Solutions, and more into a comprehensive tool suite for everything from case and grant management to fundraising and volunteer work.
As the fastest-growing company of its kind, Bonterra has certainly made a splash. It supports over 20,000 customers, including 16,000 nonprofit organisations and over half the Fortune 100. The company also boasts a high number of positive reviews. It emphasises that it keeps "an ear to the ground" to understand what its customers want and that it can improve and enhance its offering to remain a key leader in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Work in office: Join us in our Austin, Texas, or Washington, D.C. offices if you live nearby
- Work remotely: Enjoy the flexibility of remote work with our work-from-home option. No matter where you live, there's an opportunity for you at Bonterra
- Work hybrid: Reap the benefits of both remote and in-person work with a hybrid approach. Visit the office closest to you and work from home when your schedule allows it.
- Health & wellness: Our robust set of health insurance options will keep you and your loved ones ready for anything. And our holistic wellness program means you can create a plan tailored to what matters most to you
- Generous time off: Our flexible time off policy means you don’t have to worry about a limit on your vacation days. Plus, we offer 15 paid holidays with a focus on DEIB, social justice, and self-care
- Fully paid parental leave: We value your time spent with family. No matter your gender identity, all Bonterra employees can take fully paid parental leave after the birth or adoption of a child
- Development resources: We believe in fostering an environment that encourages growth and development. With access to learning resources, goal-setting activities, and networking opportunities, we work to ensure our workforce is positioned for success
- Giving opportunities: We know that it's imperative for us to live our purpose. Through our employee giving program, Doers of Good, employees have the opportunity to track volunteerism by logging hours and creating events
Company HQ
North Burnet, Austin, TX
Leadership
Scott Brighton
(CEO)Held previous positions as CEO of Aurea Software, Board Member at Khoros, Chair of the Board at Optiva and more. Founded Austin Post, a hyperlocal online news source for the Austin.
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