Vice President of Product Marketing, Nintex
Intelligent process automation platform
Open for applications
Intelligent process automation platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
To improve the way people work through process management automation.
Role
Who you are
- The ideal candidate will be a strategic thinker and compelling storyteller with a proven track record of building and scaling a product marketing organization that is deeply passionate about collaborating with customers
- 7+ years of experience in a leadership role, with at least 3 years of experience operating at a VP level
- Proven track record of developing and executing successful go-to-market strategies for complex software products, particularly focused on delivering value to mid-sized companies
- Excellent leadership skills with experience managing and developing high-performing teams
- Exceptional communication, presentation, and storytelling skills, with the ability to influence internal and external stakeholders
- Strong analytical and strategic thinking skills using a data-driven approach to decision-making to assess complex situations and proven record of exceptional creativity to provide solutions
- Strong leadership and influencing skills with the ability to make recommendations and decisions independently
- Self-starter with the ability to work in a very fast paced environment
- Bachelor's degree in marketing, business, or a related field; MBA or advanced degree a plus
What the job involves
- As the Vice President of Product Marketing, you will play a crucial role in defining and driving the go-to-market (GTM) strategy for Nintex products
- You will lead a team responsible for product positioning, messaging, market research, and most importantly, targeted GTM plays that reflect the needs of our customers and which help the business achieve revenue and growth objectives
- Develop and execute comprehensive go-to-market strategies that drive both new logo and expansion bookings
- Identify and prioritize target markets, segments, and personas for effective product positioning that is informed by a strong knowledge of the customer and leads with value delivered against business need
- Collaborate with cross-functional teams (product, sales, services) to align product positioning and messaging with market demand
- Identify and remove obstacles to achieving revenue growth objectives and ultimately, overall market success
- Define and communicate clear product value propositions, differentiators, and messaging that resonate with target audiences
- Develop compelling content for marketing campaigns, sales collateral, presentations, and web assets to support product launches and ongoing demand generation
- Establish feedback loops between sales and product teams to refine positioning and messaging
- Partner with the sales enablement org to develop materials, sales tools, and resources to achieve revenue goals; in particular, drive effective new logo acquisition plays, plus expansion plays for cross-sell and upsell to customers
- Manage the product launch process on new products, new features, and competitive positioning to ensure sales, service and customer success orgs are aligned and ready for customer conversations
- Design, build and lead a world-class organization that high-performing product marketers will crave to be a part of to develop their skills and grow their careers
- Develop and manage a strategic roadmap for the product marketing team, aligning with broader company goals and objectives
- Instill a culture of collaboration, innovation, and continuous improvement
- Set performance goals, monitor team performance, and provide ongoing coaching and feedback
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives
- Analyze and report on the performance of product marketing led GTM plays and strategies, making data-driven recommendations for optimization
- Leverage product usage and customer analytics to inform decision-making and drive continuous improvement
Our take
Washington-based Nintex has become the global standard for process intelligence and automation, offering the Nintex Process Platform to accelerate a company’s digital transition by managing, automating and optimising business processes.
The workflow software company, which had a primary focus on contract management lifecycles for HR, legal and sales use cases, boasts over 10,000 public and private sector organizations across nearly 100 countries as customers, from the likes of Amazon and LinkedIn to Microsoft and AstraZeneca.
After receiving hefty investment, which saw a rapid acceleration of its global growth, the company now focuses on acquisitions to broaden its product offerings and extend its intelligent process automation capabilities, such as that of Kryon, a robotic process automation leader.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Mar 2013
$135m
SERIES B
Total funding: $135m
Company benefits
- Health - Gain the healthcare coverage you need to be the healthiest you
- Inclusivity - Work where you feel respected and valued
- Career Development - Advance your career through a wealth of employee resources
- Flexible time off - Enjoy flexible schedules and vacation time to balance life and work.
- Wellness - Join a work environment that prioritizes your mental wellness
- Recognition - Receive incentives and rewards for work that is changing the world
Company values
- Deliver on our commitments - We focus on a few key priorities and ensure we deliver with quality on time – every time.
- Don’t wait - If we see an issue, we fix it. If we see an opportunity to accelerate our success, we take it.
- Operate with respect and consideration - We act fast to deliver positive results – without sacrificing quality or integrity.
Company HQ
Northwest Bellevue, Bellevue, WA
Articles
Leadership
Eric Johnson
(CEO, not founder)Previously served as CFO for Nintext. Experience as Vice President of Finance for Jive Software, Vice President of WW Sales Operations for Serena Software, and as a Financial Analyst for InFocus Corporation and Sequent Computer Systems.
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