Web Optimization Manager, Checkr
$103-121k
+ Equity Compensation
More information about location
3+ days a week in office
Automated background checks
Be an early applicant
Automated background checks
1001+ employees
Be an early applicant
$103-121k
+ Equity Compensation
More information about location
3+ days a week in office
1001+ employees
Company mission
To build a fairer future by designing technology to create opportunities for all.
Role
Who you are
- 3+ years of relevant experience in website strategy, conversion rate optimization (CRO), or a similar role, with a proven track record of driving measurable growth through data-driven strategies
- Deep proficiency with web analytics and A/B testing platforms (VWO, Omni, or similar)
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively
- Hands-on experience with content management systems (Storyblok, WordPress, or similar)
- Strong working knowledge of digital marketing channels (SEO, SEM, ABM, and others)
- Experience with HTML and CSS is a plus
- An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes
What the job involves
- We are seeking a creative and driven Web Optimization Manager to join our Growth Marketing team and drive Checkr's website growth
- This is an individual contributor role where you will own the strategy and execution of our A/B testing roadmap, drive the development of personalization experiences, and lead customer journey optimizations that fuel growth across multiple channels and programs (SEO, SEM, ABM and more)
- As part of this dynamic marketing role, you will build collaborative relationships with a range of stakeholders, including design, development, content, and product teams; leveraging your creativity, market research, and data to define test strategy and shape website growth initiatives
- A core focus of this role is thinking holistically about the full buyer and customer journey: using data to surface our highest-performing content and strategically deploying those touch-points across the site to drive sustained, evergreen growth
- Own the testing roadmap. Drive website experimentation that improves conversion rates and measurably contributes to business growth
- Use data to drive growth. Identify revenue-driving content (customer stories, pricing, webinars) to deploy strategically across key website touch-points to drive business growth
- Elevate website UX. Partner across teams to improve experiences for our key audiences, including small business customers, enterprise customers, individuals, and partners
- Optimize conversion paths. Own high-intent landing pages, forms, and navigation flows, reducing friction at every step of the buyer's journey
- Grow traffic and conversion. Create engaging website content and experiences that align with marketing and business objectives
- Partner cross-functionally. Align website tests and initiatives with broader business goals while helping to shape the overall experimentation strategy
- Own measurement and reporting. Build the processes to track website performance and key metrics, translating insights into growth recommendations
- Drive multi-product growth. Lead experimentation across Checkr's portfolio, designing and running tests that accelerate adoption and growth for newly launched products
Our take
Checkr addresses the unpleasant and time consuming process of background checks so that companies using on-demand employees can make safer, more informed hiring decisions in less time. Background checks are a critical part of the hiring process, and CEO Daniel Yannisse noticed that they were painfully slow, resulting in loss of work for candidates and productivity downturns for employers.
Before Checkr entered the market in 2014 with its innovative AI technology and a solid $50m in venture capital funding, companies were waiting upwards of two weeks for their checks. Checkr substantially reduces this time frame and has grown to receive a $5 billion valuation.
Checkr has accelerated growth by making several highly advantageous acquisitions of competitor companies, GoodHire and Inflection. As the world of work embraces diversity and inclusion, the company announced an end-to-end service for candidates wishing to expunge their criminal records, furthering the company’s ‘fair chance’ mission and clearing 1000s of candidates for free since 2021. New products launched at the end of 2023 include Checkr Pay (providing access to payment right after a shift) and Checkr Onboard (unified onboarding processes), exemplifying how Checkr is keeping pace with a rapidly changing, flexible, and mobile-first workforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$250m
SERIES E
Sep 2019
$160m
SERIES D
Total funding: $554.7m
Company benefits
- Parental leave
- Stock optoins
- Work from home opportunities
- Comprehensive Health Plans | We cover 100% of insurance premiums and offer generous parental and family leave
- Competitive Compensation | We offer competitive salaries and meaningful equity
- A Variety of Food and Snacks | Our culinary team serves a rotating menu for lunch each day, along with unlimited snacks and drinks
- Wellness Programs | We invest in the holistic well-being of every team member through education reimbursements, onsite massages, and physical therapy
- Flexible Paid Time Off | We want you to take the time you need to relax and recharge
- Fitness and Public Transport Reimbursement | We’ll cover your commute and help you stay active with our onsite gym or fitness provider of choice
Company HQ
Financial District, San Francisco, CA
Leadership
Jonathan Perichon
(Co-Founder)After an MSc in Computer Science, Jonathan worked as a Software Engineer at Mogreet and deliv for a combined year and a half. He co-founded Checkr in May 2014, serving as CTO since.
Daniel Yanisse
(Co-Founder & CEO)Daniel worked as a Software Engineer at Mogreet and Deliv before co-founding Checkr.
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