GTM Strategist, Persona
$140-180k
+ Equity
More information about location
3 days a week in office
Identity verification infrastructure solution
Be an early applicant
Identity verification infrastructure solution
201-500 employees
Be an early applicant
$140-180k
+ Equity
More information about location
3 days a week in office
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- Experience: Although we don’t over-emphasize work experience, having worked at a high-growth, fast-paced start-up where you helped shape the GTM organization is a requirement. Ideally, you have a minimum of 6 years of experience in a relevant role
- Curiosity: You’re hungry to learn new things, see different perspectives, and conquer fresh challenges. You're excited to work across diverse teams and understand how technical solutions solve real business problems
- Outstanding Communication: You can break down complex and technical concepts in a way that makes sense to everyone, whether they're engineers or executives, and you communicate clearly in conversations and writing (whether it be Notion, Slack, Google Docs)
- Growth Mindset: You're adaptable and driven to outperform. You take feedback well and are always looking to level up, thriving in a fast-paced, collaborative environment
- Data Driven: While data won’t be available for everything, you seek out data wherever possible to inform your decision. You are creative in bringing data to bear even when it is not readily available
What the job involves
- As a GTM Strategist, you'll work directly with Leadership and the Field to design, implement, and support the future of Persona GTM with a focus on having an outsized impact on our mission to build a more trustworthy digital world
- Project Execution: Create, support, and drive a myriad of projects to their completion. There is always work to be done and this role will be the engine that drives that work
- Business Analytics: Analyze Sales and Partnerships teams’ performance across different deal verticals, sizes, and profiles, and suggest recommendations to improve output and close gaps
- New Markets: Partner with Leadership and the Field in the deployment of GTM motions for new segments and use cases
- Problem Diagnosis: Identify the highest leverage problems facing our Sales and Partnerships teams with little direction, and organize projects to address them
- Process Refinement: Deep-dive into E2E processes and construct alterations that lead to better Field and Customer experiences
- Organizational Design: With Persona’s rapid growth, we’ll need to continually analyze how our people are organized. This role will analyze, design, gain consensus and deploy organizational structures on a quarterly basis
- Capacity and Productivity: Manage sales capacity and productivity models to ensure maximum output for Persona’s revenue growth goals
- Enablement Investments: Work closely with the Persona Enablement team to determine the programs needed to support the Field
- Forecasting: Responsible for weekly forecast across a variety of Persona Sales and Partnerships teams
- Tooling: Partner with RevOps on various tools that benefit the Field such as how to leverage Gong, Glyphic, Outreach, and ChatGPT/Claude
- Anything and Everything: A willingness to dive into any area that needs attention
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$150m
SERIES C
May 2021
$50m
SERIES B
Total funding: $217.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
Salary benchmarks
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