Influencer Marketing Account Lead, Later
$105-110k
+ Bonus
Social media marketing scheduling platform
Open for applications
Social media marketing scheduling platform
1001+ employees
Open for applications
$105-110k
+ Bonus
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- This role requires strong influencer marketing expertise, social media best practices, and the ability to guide a team toward delivering impactful res
- Influencer Marketing Expertise: Proven track record in managing influencer marketing campaigns and executing social media strategies that drive brand awareness and engagement. Includes strong negotiations and contract management skills
- Regulatory Knowledge: Understanding of regulations related to social media and influencer marketing in relevant industries. Ability to navigate regulatory requirements (FTC, platform, industry verticals, client and organizational) while executing creative campaigns
- Analytical Skills: Data-driven mindset with ability to analyze campaign performance data, track KPIs, and provide insights to improve ongoing strategies
- Management: Strong people management skills, including coaching, performance reviews, and day-to-day team oversight. Must have past management experience
- Flexibility & Adaptability: Ability to manage multiple priorities in a fast-paced, dynamic environment. Strong organizational skills and adaptable to changing client needs and campaign requirements
- Additional Skills: Excellent communication, leadership, and collaboration skills. Ability to assume responsibility and exercise good judgment when making decisions within the scope of the position while mentoring and supporting team members to ensure smooth campaign execution
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- The Account Lead, Client Services will play a pivotal role in shaping and executing integrated influencer marketing strategies for clients
- While the Account Lead will maintain direct communication with clients, the role primarily involves overseeing client communications and the development of strategic direction
- They will manage & oversee the execution of influencer marketing campaigns, ensuring alignment with brand objectives and compliance with relevant regulations
- Strategic Planning & Leadership: Support the development of influencer strategies for clients, ensuring campaigns align with client goals and brand objectives to drive long-term value for clients and company. Oversee campaign execution to ensure high-quality delivery while serving as a resource to address issues or concerns
- Client Communications Oversight: Oversee client communications to ensure strategic alignment and maintain strong relationships to understand business goals and objectives. Provide guidance to Account Manager(s) on client interactions to ensure client expectations are met
- Campaign Management: Oversee multiple influencer campaigns from conception through execution and reporting. Manage budgets, timelines, and resources, and ensure that campaigns are delivered on time and within scope
- Influencer Marketing Expertise: Lead the strategic direction of influencer marketing programs, including identifying, vetting, and managing relationships with relevant influencers. Ensure influencer content is creative, compliant, and aligned with brand objectives
- Cross-Functional Collaboration: Work closely with Social, Strategy, Marketing, Creator Success, Sales, Product and Paid Media teams to ensure seamless execution and delivery. Support team efforts to maximize campaign impact
- Campaign & Organizational Compliance: Ensure full compliance with relevant industry regulations across all social media and influencer activities. Implement and maintain robust organizational processes to guarantee adherence to regulatory guidelines. Proactively address and resolve any regulatory concerns that may arise during campaign execution. Oversee and manage compliance-related projects to ensure timely and accurate execution, demonstrating meticulous attention to detail in monitoring, documenting, and reporting compliance efforts
- Measurement & Reporting: Monitor campaign performance and track key metrics. Provide actionable insights to optimize strategies based on data, and report progress to both internal stakeholders and clients as needed
- Innovation & Best Practices: Stay informed on emerging social media trends, platforms, and technologies. Encourage the application of new strategies to enhance campaign performance and client results
- Team Leadership & Mentorship: Manage and mentor direct reports, ensuring they have the support and guidance needed to succeed in their roles. Foster a positive, collaborative team environment and help junior team members grow professionally
- Business Development Support: Contribute to business development efforts by assisting in RFP responses. Identify opportunities within existing client relationships to up- and cross-sell, and continue to drive success across key accounts
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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