Marketing Content Strategist / Copywriter, Devoted Health
Contract
More information about location
Seniors-focused healthcare
Open for applications
Seniors-focused healthcare
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
To dramatically improve the health and well-being of older Americans by caring for each and every person like they are family.
Role
Who you are
- You are a versatile writer and content producer who excels at pushing the boundaries of content strategy and adapting your voice to different perspectives and audiences, while delivering content with both precision and a keen eye for compliance
- You have a passion for mastering complex topics and are eager to learn about an industry that is multifaceted and dynamic. With a strategic, customer-first mindset, you always keep the "what’s in it for me?" message front and center, while also thinking creatively to explore new, innovative approaches
- You enjoy collaborating closely with design teams and business partners to ensure the core message is communicated effectively
- You are a self-starter at heart. You thrive in high-volume, fast-paced environments – and excel at getting things done
- 6-10 years' experience as a copywriter, preferably in an agency or corporate environment; experience in the medical field is a plus
- Bachelor’s degree in English, Marketing, Journalism, or a similar field
- Creative problem-solver, capable of considering and pushing the big picture while tackling the nitty gritty
- Experience defining creative strategy as well as execute on creative briefs
- Self-starter comfortable working independently and with a team
- Fast learner who isn’t afraid to ask questions and scrub in to help
- Proven experience taking complex topics and explaining them in simple marketing assets
- Excellent organizational and communication skills
- Familiar with using a style guide (AP Stylebook, in-house, etc.)
- Plain language, copyediting and editing skills also a plus
- Healthcare experience not required, but research skills and a tenacity to learn are a must
- This position is remote, but candidate must work on a schedule that aligns with East Coast hours
What the job involves
- Devoted Health's creative team is seeking a talented Content Strategist/Copywriter to play a key role in developing impactful campaigns for our members, prospects, and partners
- In this position, you will contribute to writing diverse marketing materials and be an essential part of shaping the creative strategy across our channels
- Developing strategy and content for marketing materials in different media channels, including direct mail, publications, print collateral, internal communications, out-of-home ads, flyers, brochures, SEO articles, social media, digital assets and more
- Developing and executing strategies to drive social media membership growth and increase audience engagement across platforms
- Collaborating with internal teams to refine messaging for both external and internal audiences
- Partnering with designers to ensure your copy complements the layout and aligns with the overall creative strategy
- Building strong relationships with in-house subject matter experts and compliance to ensure materials are accurate, helpful, and on-message
- Analyzing marketing results and using insights to drive new creative iterations and campaigns
- Researching and writing branded content that educates our audience on Medicare while staying aligned with our overall brand strategy
- Editing and simplifying industry-specific content to make it clear, accessible, and engaging for diverse audiences across different channels
- Being open to feedback and revisions to continuously improve the quality of your writing
Application process
- Note: Portfolio/Writing samples and cover letter are required. Applications without both will not be considered
Our take
Millions of Americans make use of Medicare Advantage plans but with an ageing population, the amount of federal spending on these plans is ever-increasing. Devoted Health is seeking to tackle this problem by offering personalised care and proactive health intervention for people on these plans. By diagnosing conditions early, encouraging healthy behaviours, and supporting recovery from treatment, they hope to drive down the overall cost of providing healthcare to seniors.
Devoted Health’s platform connects patients over 65 with doctors, hospitals and pharmacies that prioritise patient-oriented treatment. The company offers in-house insurance plans, full service guides to navigate the healthcare system, and "Devoted Medical" - a team of doctors and nurse practitioners who provide ongoing care for chronic conditions, support after hospital stays and other medical services.
As the popularity of personalised healthcare rises, Devoted Health looks set to capitalise on its ongoing effort to bring more quality to the sector. Having developed an offering it believes does just that, the company has shifted its focus back to growth and marketing efforts, and is aiming to grow its presence across the United States.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2024
$112m
SERIES E
Dec 2023
$175m
SERIES E
Total funding: $2.3bn
Company benefits
- 401(K)
- Lyra mental health resources
- Time off to vote
- Work from home opportunities
- Health insurance
- Comprehensive health plan
Company HQ
South Side, Waltham, MA
Leadership
Ed Park
(CEO)Ed Park is co-founder and CEO of Devoted Health. Prior to Devoted, they served in several roles at athenahealth including Chief Technology Officer, Chief Operating Officer, and President, Services. Ed presently sits on the boards of Castlight Health and athenahealth. Ed obtained his Bachelor of Arts in Computer Science from Harvard University
Todd Park
(Executive Chairman)Prior to co-founding Devoted, Todd served as White House technology advisor based in Silicon Valley from August 2014 to January 2017. In this role, he focused on bringing top technology talent and best practices into government to improve service delivery, national defense, public engagement, and more. Prior to this role, Todd served from March 2012 to August 2014 as U.S Chief Technology Officer (CTO) in the White House Office of Science and Technology Policy and, in that position, served as an Assistant to the President
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