Senior Product Manager, AllTrails
Growth
$150-190k
Plus equity
Trail maps & guides
Job no longer available
Trail maps & guides
201-500 employees
Job no longer available
$150-190k
Plus equity
201-500 employees
Company mission
To inspire people worldwide to enjoy the outdoors.
Role
Who you are
- 7+ years of product management experience
- 4+ years building high-quality consumer-facing products people love
- Experience managing a product growth team, ideally in B2C
- Strong understanding of freemium growth funnel KPIs, from search intent to LTV
- Expert communication skills, with an ability to articulate complex technicals with brevity to a variety of stakeholders at the executive level
- Strong quantitative, analytical, and problem-solving skills including experience with planning and learning from experiments
- Ability to drive execution in a fast-paced entrepreneurial environment with a bias for action
- Unparalleled attention to detail and hands-on approach
- Cross-functional team player with a track record of building positive relationships, and influencing without authority
- A strong sense for product prioritization and sequencing driven by instincts and informed by data
- Multi-tasking and context-switching: you like working on multiple concurrent initiatives in different stages of development
- Business acumen: ability to understand key drivers of our business and how our products can best deliver business value
- Design sensibility: we’re in the business of creating simple, beautiful and useful products
- Humility, empathy and open-mindedness
- Passion for the outdoors
What the job involves
- As the Lead Product Manager of the Growth team, you will play a pivotal role in shaping strategy and driving roadmap execution across user growth, activation/engagement and monetization
- This is a rare opportunity to lead a high-impact team operating both cross-functionally and in close collaboration with executive leadership
- The Growth team has been instrumental in the 3x ARR growth the company has achieved over the last few years, and you will be the leader as the team broadens its product-driven lens to encompass habitual use and virality
- Helping us create a best-in-class product that is ubiquitous with getting outside
- Spearheading growth strategy holistically, evaluating investment tradeoffs between a myriad of levers across the funnel (virality, activation, conversion, retention, etc.)
- Improving and adding features that create both user value and measurably drive business impact
- Being the “growth expert” across the company, from working with analytics on experimentation philosophy to consulting with teams outside of product on new initiatives
- Defining success metrics and continuously evaluating whether our initiatives are creating value for our customers and our business
- Developing product roadmaps, and building alignment cross-functionally and with the executive team
- Ensuring on-time, high-quality delivery of our product roadmap
- Communicating and maintaining the vision, strategy, and roadmap for your team’s current and future products
Our take
AllTrails provides an 'outdoor platform' which uses crowdsourcing to recommend routes for hiking, biking, and running across over 100 countries. The trail maps provided are detailed and tagged to specify essential information such as experience level, length, and accessibility standards. Over 9 million individual contributors have reviewed or added trails to date.
The AllTrails platform offers free access to its online navigation features, with the option to upgrade to the paid version in order to download maps for offline use, which allows it to cater for both casual users and outdoor enthusiasts. Whilst other crowdsourced outdoor platforms do exist, like Komoot and Cairn, they have not seen the same rapid uptick in users that AllTrails has - showing that the app is doing something right.
AllTrails has received significant funding in the past, which has fuelled global expansion and hiring efforts, broadening the platform's reach. In 2023, the company partnered with Sleep Inn, a hotel brand known for its proximity to top outdoor destinations. This collaboration will allow people to scan a QR code in the lobby to access AllTrails' nearby routes, exposing the app to guests at Sleep Inn's 550 locations.
Steph
Company Specialist at Welcome to the Jungle
Insights
80% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$150m
GROWTH EQUITY VC
Apr 2013
$0.3m
EARLY VC
Total funding: $152.9m
Company benefits
- Equity
- Unlimited time off + monthly trail day
- Free medical coverage
- 16-week parental leave
- Remote-first culture
- 401(k) + match
- Internet and education stipends
- 100% donation matching
Company HQ
Chinatown, San Francisco, CA
Leadership
Ron Schneidermann
(CEO)Previous Head of Growth at Yelp.
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