Director of Product Marketing, Homebase
+ Stock Options
More information about location
2 days a week in office (Spadina Avenue, Toronto)
Employee scheduling software for small businesses
Job no longer available
Employee scheduling software for small businesses
1001+ employees
Job no longer available
+ Stock Options
More information about location
2 days a week in office (Spadina Avenue, Toronto)
1001+ employees
Company mission
To make local business teams unstoppable.
Role
Who you are
- Experience: 7+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS company. Experience in the SMB market is a plus
- Strategic Thinker: Ability to think strategically and translate complex technical concepts into simple, compelling value propositions
- Analytical Skills: Strong analytical skills with the ability to leverage data to make informed decisions and optimize marketing efforts
- Collaboration: Excellent communication and interpersonal skills, with a proven ability to collaborate cross-functionally with product, sales, and marketing teams
- Creative Problem Solver: Innovative mindset with a passion for solving customer problems and a knack for finding creative ways to communicate product benefits
- Self-Starter: Highly motivated, self-directed, and able to work in a fast-paced environment with a high degree of autonomy
What the job involves
- Reporting to the CMO, this role will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers and helping us reach the larger audience of local business owners and operators
- You’ll lead our product marketing team, playing a key role in defining our audience segments and launching new payroll and team and shift management tools they need
- You’ll work closely with Product, influencing the product roadmap and pricing and packaging strategies, as well as working with Creative, Sales, and Support teams to create the right personalized experiences for different segments to drive awareness and adoption of products you launch
- Go-To-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals
- Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators. Clearly articulate the unique value propositions and differentiation of our products
- Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done
- Customer Advocacy: Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase’s solutions and needs that current payroll and shift management tools are not addressing
- Market Intelligence: Monitor market trends, competitive landscape, and customer insights to inform product positioning, with a focus on payroll, hourly shift management, and other team management tools
- Performance Analysis: Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies for better results
- Sales Enablement: Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase’s solutions
Application process
- Meet the Talent Acquisition team
- Meet the Hiring Manager
- Participate in a Technical Interview
- Meet the Leadership team
- Professional Reference Checks
- Background Check + Offer Stage
- Welcome to the team, Homie
Our take
Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Group health benefits coverage
- Group RRSP with employer match + TFSA
- Snacks + lunch on us at hub offices
- MasterClass at Work for ongoing learning
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(Founder & CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
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