Performance Marketing Analyst, Tia
Paid Social, Meta, Consultant, Part Time
Holistic women's health service
Be an early applicant
Holistic women's health service
201-500 employees
Be an early applicant
201-500 employees
Company mission
To enable every person to achieve their own definition of optimal health through science-backed information, access to high-quality care, and community.
Role
Who you are
- The ideal candidate will have a strong foundation in performance marketing (bonus for healthcare, e-commerce or subscription backgrounds) and be comfortable managing and optimizing campaigns, doing regular analyses, and supporting cross-functional projects to push our digital marketing to the next level
- This position is an excellent opportunity for someone looking to develop their skills in a collaborative, data-driven environment while gaining exposure to a startup in the women's healthcare space
- 3-4 years of experience in performance marketing, analytics, or a related field, with familiarity in healthcare, e-commerce, digital marketing, or other sectors with both virtual and physical components
- Technical Proficiency: Comfortable using various analytics tools (Tableau, Amplitude, etc.) and ad platforms (Meta Ads Suite). Excel is a must-have, SQL is a plus
- Analytical Mindset: Strong analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations
- Performance Marketing Exposure: Understanding of performance marketing fundamentals, including customer acquisition cost (CAC) and lifetime value (LTV), and how to adjust marketing approaches to maximize various KPIs
- Campaign Management: Experience with hands-on campaign management, including executing digital marketing campaigns, optimizing performance, and compiling reports for cross-functional stakeholders
- Attention to Detail: High level of attention to detail and accountability when managing campaigns, creating reports, and acting on insights
- Communication Skills: Strong written and verbal communication skills. Ability to present insights and collaborate with other teams in a clear, concise manner
- Eagerness to Learn: A desire to grow in the field of performance marketing and data analytics. Willingness to take on new challenges and learn from senior team members
- Team-Oriented: Excels at working within a collaborative team environment, especially under the guidance of senior marketers
- Proactive and Highly Motivated: Capable of managing multiple tasks independently, with a keen ability to stay organized and meet deadlines. Excited by the concept of excellence, engaging in personal loops of improvement as part of the development process
- Adaptability: Ability to work in a fast-paced, evolving environment, and quickly pivot when needed
- Curious and Analytical: A curious mindset, constantly seeking ways to improve campaign performance and optimize marketing efforts based on data insights
- Detail-Oriented: Ability to carefully manage campaign details and data to ensure accuracy and consistency across reporting and optimization efforts
What the job involves
- Part-time (15-20 hours/week)
- We are looking for a Performance Marketing Analyst with 3-4 years of experience to join our performance marketing team and support the growth and optimization of our Meta campaigns
- This part-time role will work closely with the Senior Manager of Growth Marketing to own day-to-day campaign management, data reporting, and performance analysis to support Tia's physical clinic locations and virtual care product
- Campaign Reporting & Analysis: Analyze and report on performance data across Paid Social, keep campaigns tracking towards key performance metrics, and prepare regular insights and next steps for internal stakeholders
- Performance Optimization: Work closely with the Senior Manager of Growth Marketing to help optimize campaigns for customer acquisition and retention, and support new service launches, branding and awareness campaigns, and regional demand goals
- Data Management: Use various tools such as Amplitude, GTM, and Tableau to ensure accurate tracking and reporting across landing pages and the acquisition funnel
- A/B Testing: Set up and monitor A/B tests (across ads, landing pages, audience targeting, etc.), analyze test results, and iterate on successful strategies to scale growth and refine our marketing playbook for Meta
- Market Research: Support market research efforts by gathering competitor insights and industry trends. Help identify opportunities for growth and potential threats in performance marketing
- Collaboration: Work closely with internal teams (Creative, Organic, CRM, Clinical Operations) to ensure marketing campaigns align with broader company goals, as well as continue to build our relationship with our Meta account partners
- Content and Copy Support: Use performance insights to guide creative strategy and direction for ad copy, landing page copy, static and video creatives, and other performance marketing assets
- Reputation Management: Utilize templatized responses to address comments on paid ads, utilizing frameworks for when ad sentiment may be harming the brand’s equity and paid performance
Our take
Tia is an innovative health-care platform for women. The company was created in response to co-founder Carolyn Witte's experience of waiting three-years for an accurate diagnosis of her PCOS. Essentially, it was formed to help other women have a better experience with doctors and health-care providers.
Tia began as a chat-based, Q&A app and has since evolved into a virtual care service. The company prioritises a personalized and integrative approach, which offers a tailor-made care service. Following 2021 funding, Tia opened clinics across California and Arizona, adding to its New York in-person clinic.
As the company look to grow the number of clinics, it will face multiple challenges. Expansion involves entering the world of commercial real estate, legal and insurance contracts that will challenge the largely app-based company, and it will be necessary to ensure they are able to manage this effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$100m
SERIES B
May 2020
$24.3m
SERIES A
Total funding: $129.3m
Company benefits
- Equal opportunity employer
- Performance-based bonuses
- Work from home opportunities
- We offer every employee health, vision, and dental insurance (with options for dependents, too). And of course — a free Tia membership!
- Unlimited vacation days: we aim to practice what we preach to our patients by encouraging our employees to take time away from work to recharge
- With donation matching programs and community service days, we work to ensure that as a team we’re giving back
Company HQ
SoMa, San Francisco, CA
Leadership
Felicity Yost
(Co-Founder, President & CEO)After studying at Cornell, Felicity worked for over a year as a Management Associate at Bridgewater before spending 2 years as a Product Manager at Owler. In January 2017, she co-founded Tia, serving as COO since then.
Carolyn Witte
(Founding CEO)After studying at Cornell, Carolyn went on to work at Google for 4 years in the Product Marketing team, going on to be Team Lead at Googles Creative Lab.
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