Growth Marketing Manager, Victor

• Growth mindset + creativity: Demonstrable track record of devising fresh, on-brand creative that drives measurable lift
• Lifecycle & CRM expertise: Hands-on experience with Braze (or equivalent), Salesforce, segmentation, deliverability, and consent best practices
• Experimentation discipline: A/B testing, CRO, and rapid iteration; comfort with ambiguity and hypothesis-led work
• Sales partnership: Proven success building MQL→SQL programmes, implementing SLAs, and jointly reviewing pipeline with Sales
• Analytical rigour: Proficient with GA4/BI, attribution, cohorting, and LTV models.
• Organisation & stakeholder management: Highly organised, proactive, and able to lead cross-functional initiatives
• Excellent writing skills and attention to detail; strong interpersonal skills and credibility with senior stakeholders
• Comfortable in a fast-paced, high-expectation environment; a hands-on, “make it happen” attitude
• Interest in and hands‑on use of AI tools: Curiosity about AI in marketing, with examples of using it for research, content, analysis, automation, or workflow optimisation
• Tooling & Experience (Tech Stack)
• Must:
• Braze (or similar ESP/CEP)
• Salesforce (or similar CRM)
• GA4
• META/WhatsApp for Business
• Good to have:
• Mixpanel
• SEO suite (SEMrush/Ahrefs)
• Basic HTML/CSS for email tweaks
• Project Management (Jira/Asana)

Desirable

• Victor, a leading private jet charter company, is seeking a Growth Marketing Manager to accelerate our demand generation
• Sitting within the Marketing team, you’ll identify high-value opportunities, fix CRM and contactability challenges, and turn insight into imaginative, revenue‑generating campaigns that elevate Victor’s market presence
• Identify and prioritise ‘unicorn’ opportunities: Use data, insight and creativity to pinpoint the highest-potential members, then design targeted plays to win and grow them
• Transform our CRM into a growth asset: Tackle issues around opted-out contacts, consent and data hygiene so that we can re-engage customers in a compliant, high-impact way
• Build and optimise lifecycle journeys: Design and run automated, multi-channel campaigns (email, WhatsApp and beyond) that nurture prospects and customers from first enquiry through to repeat, high-value bookings
• Partner hand-in-hand with Sales: Collaborate daily with the Sales teams to align on target accounts, refine lead and account scoring, improve hand-offs, and ensure growth initiatives translate into qualified pipeline and closed revenue
• Experiment, learn and scale what works: Continuously test new creative concepts, offers, channels and journeys – doubling down on what moves the needle and retiring what doesn’t
• Through this position, you will have the opportunity to:
• Make a measurable impact on revenue by unlocking new demand and maximising the value of our existing customer and prospect base
• Shape how Victor understands and engages its highest-value customers across regions, from UHNW individuals to corporate and sports clients
• Deepen your expertise in growth, lifecycle marketing and CRM, working with modern tools such as Salesforce and Braze
• Play a key role in a dynamic and reputable organisation that combines luxury travel with a strong focus on innovation and climate action, including our market-leading Sustainable Aviation Fuel (SAF) initiatives
• Within our organisation, the Marketing team is central to driving commercial performance - identifying high‑value opportunities, strengthening our customer understanding, and creating innovative, test‑and‑learn strategies that accelerate growth
• We champion a collaborative, fast‑paced culture where fresh ideas are encouraged, data informs decisions, and every individual contributes meaningfully to how we attract, nurture and convert our most valuable customers
• High‑Value Customer Identification & ABM - 20%:
• Build a Unicorn Score (propensity + LTV) using CRM and behavioural signals (e.g., aircraft type, route patterns, intent events, net worth proxies, company profile)
• Run micro-ABM plays for priority segments (UHNW, corporates, sports teams), coordinating with Sales on personalised outreach and content
• Spin up creative testbeds (e.g., bespoke landing pages, concierge offers, co-branded content with partners) and measure ROI
• CRM Hygiene & Audience Activation - 20%:
• Audit Salesforce/Braze: bounce/opt-out analysis, field hygiene, consent provenance
• Design and launch opt-in campaigns and preference-centre strategy aligned to GDPR/PECR/CAN-SPAM
• Implement sender reputation and deliverability best practices (authentication, warm-up, sunsetting, cadence control)
• Train Sales on compliant outreach and consent capture; define single source of truth and governance with Product/Dev
• Lifecycle & Messaging (Braze / WhatsApp / Push) - 20%:
• Plan, build, and optimise automated lifecycle programmes: opt-in, reactivation, and quote follow-ups etc
• Drive segmentation and personalisation using cohorts from Salesforce/Braze; tailor creative and copy by persona, region (UK/US/UAE), and lifecycle stage
• Lead WhatsApp via Braze and content cards/notifications; partner with Content & Dev; iterate on engagement metrics and opt-in growth
• Sales Partnership & Pipeline Acceleration - 15%:
• Define MQL/SQL quality criteria, SLAs, and lead-routing rules; run closed-loop reporting and feedback cycles with Sales
• Coordinate closely with Sales to understand current market trends and align on tactical and strategic efforts to grow revenue
• CRO & Web Experience - 10%:
• Identify friction in key conversion points; deploy A/B tests on the UX across the website
• Collaborate with Product/Dev to improve landing pages (speed, relevance, trust signals) and track lift in conversion rates
• Analytics & Reporting - 10%:
• Maintain a growth scorecard: deliverability, MQL/SQL, win-rate assist, CAC, LTV, and channel ROI
• Build dashboards in Salesforce and Braze; run post-mortems and standardise learnings for the wider team
• SEO - 5%:
• Prioritise content to capture high-intent routes/aircraft queries; ensure press and web content are SEO-optimised
• Core hours are 09:00-18:00