Social Media Ads Manager, WUKA

Female founded BCorp

£40-45k

Junior, Mid and Senior level

London

Remote from Europe

More information about location

Sustainable period wear designers

Job no longer available

Sustainable period wear designers

1-20 employees

B2CRetailPersonal healthFashionFemtechWellbeing

Job no longer available

£40-45k

Junior, Mid and Senior level

London

Remote from Europe

More information about location

1-20 employees

B2CRetailPersonal healthFashionFemtechWellbeing

Company mission

To ensure sustainable lifestyles are accessible to all. Sustainability is not a luxury. Periods are not a luxury. We replace plastic-riddled disposable pads & tampons with the world's most comfortable and sustainable period underwear.

Job

Company

Role

Who you are

Proven ability to run high budget accounts, and use holistic attribution methods to evaluate the incremental performance of acquisition activity across multiple channels
Evidence-led data focussed individual, used to using a test and learn approach to grow digital accounts and increase new customer acquisition in an efficient and effective way
Experience within Meta, TikTok and Pinterest (4-5 years) in a consumer retail brand
Obsessed with brand and content marketing that sells with a broader interest in digital marketing
Excellent written and spoken English
Must be able to analyse data using Google Analytics, GA4, Looker Studio. Excel skills are a must
Eligibility to work in the UK

Desirable

Obsessed with brand and content marketing that sells with a broader interest in digital marketing
Experience in Community Management and CRO- building long lasting customer relationships

What the job involves

Managing and implementing social media ads, from creative ideas to execution for each social platform, Meta, TikTok, Pinterest
Driving the social media ads strategy alongside the Head of Paid Media and Director of Brand
Collaborating with the graphic design team to create new content for evergreen and promotional campaigns
Ensuring regular performance-based optimisation tasks (including adjusting budgets/bids, altering targeting and refreshing creative) take place on a regular basis
Discovering and testing new audiences to ensure the most effective approach to achieving social media goals
Monitoring and analysing competitors ads strategy
Measuring, reporting and advising internal stakeholders into social media best campaigns, audiences, format, effectiveness and performance on a weekly basis
Growing the performance of the social media ads channels and the main key metrics like ROAS, CAC, Revenue
Tracking the integration, improving the catalogue feeds and pixels on a regular basis
Researching, tracking and briefing the team about new ads trends techniques, tools, best practices and developments within the design community with particular focus on social media ads

Application process

1. Apply via Otta
2. Video chat - 30mins
3. Task sent - 30mins
4. Interview & present task 60mins
5. Meet the founders

Salary benchmarks

Our take

WUKA was born out of a stark realisation: the sheer amount of plastic waste generated by disposable period products. Traditional pads and tampons not only end up in landfills but may also contain harmful chemicals. Additionally, access to affordable and sustainable period products remains a challenge for many.

WUKA's solution is simple yet revolutionary, providing reusable, absorbent period underwear. The company's mission goes beyond just sustainability, aiming to empower women and girls by destigmatising periods and offering comfortable, accessible options. WUKA caters to diverse needs with a wide range of styles, sizes, and absorbencies, making them suitable for all flow types and body shapes.

Stocked with the likes of Superdrug and Wholefoods, WUKA has achieved BCorp status and made waves in 2023 when it was victorious in its years-long call of scrapping VAT on period pants. This win will be implemented in the 2024 budget and exemplifies the growing influence the company has on the period-wear sector.

Steph

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Glassdoor (3.4)

Trustpilot (4.6)

Company

Company benefits

Salaries shown on job adverts
Equity
Work from home Wednesdays
Macs (of course)
Private Health

Company HQ

St Albans, UK

Leadership

Ruby Raut

(CEO)

Previously worked as the Chief Happiness Officer and Environmnetal Education Officer at Raut Consulting, Food Waste Project Committee Member at Sustainable St Albans, Volunteered on the Sponsorship Communication team for Plan International UK and was a Project Co-ordinator on the Environmenstrual Project for the Women's Environmental Network.

Dave Slocombe

(COO)

Previously a Senior Product Director at Trainline, Founder of Heads Up London, Product VP at Race Yourself and Head of Mobile at Lastminute.com.

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